Insider Growth Management Platform (GMP) vs. Satmetrix (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Satmetrix (discontinued)
Score 8.0 out of 10
N/A
Satmetrix was survey-based customer experience management software. It contained summary and individual customer data for tracking the customer lifecycle. Satmetrix was acquired by NICE Systems in July 2017, and is no longer available.N/A
Pricing
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Top Pros
Top Cons
Features
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Insider Growth Management Platform (GMP)
-
Ratings
Satmetrix (discontinued)
8.0
2 Ratings
2% above category average
Survey templates00 Ratings8.02 Ratings
Themes00 Ratings8.02 Ratings
Custom logo/branding00 Ratings8.02 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Insider Growth Management Platform (GMP)
-
Ratings
Satmetrix (discontinued)
8.0
2 Ratings
7% below category average
Changes to live survey00 Ratings8.02 Ratings
Question design help00 Ratings8.02 Ratings
Multiple question types00 Ratings8.02 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Insider Growth Management Platform (GMP)
-
Ratings
Satmetrix (discontinued)
8.0
2 Ratings
4% below category average
Survey logic flexibility00 Ratings8.02 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Insider Growth Management Platform (GMP)
-
Ratings
Satmetrix (discontinued)
8.0
2 Ratings
3% below category average
Response tracking00 Ratings8.02 Ratings
Data export00 Ratings8.02 Ratings
Standard reports00 Ratings8.02 Ratings
Custom reports00 Ratings8.02 Ratings
Analytics00 Ratings8.02 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Insider Growth Management Platform (GMP)
-
Ratings
Satmetrix (discontinued)
8.0
2 Ratings
5% below category average
Access controls00 Ratings8.02 Ratings
Compliance00 Ratings8.02 Ratings
Best Alternatives
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Qualaroo
Qualaroo
Score 6.7 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Medallia
Medallia
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Likelihood to Recommend
9.0
(2 ratings)
4.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
5.1
(5 ratings)
User Testimonials
Insider Growth Management Platform (GMP)Satmetrix (discontinued)
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Discontinued Products
Satmetrix is best suited if you don't currently use Salesforce. A lot of its main selling points are negated by the virtue of having Salesforce. Case management is in Salesforce, reporting is in Salesforce, the structure that NPX imposes is actually clunky and unwieldy, and is much more streamlined on competing platforms such as GetFeedback and SurveyMonkey. The only thing that leaves is the consultative service on being best practice and I don't really get to see any of that.
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Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Discontinued Products
  • Ease of use; SaaS solution, all web based - simple, straightforward and easy to use
  • Multi lingual; we are able to use multiple languages for our surveys
  • Reporting is very flexible; reports can be run for pretty much any data point that you can capture!
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Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Discontinued Products
  • Implementation did not go as well as planned and there were problems.
  • If you are running multiple surveys, slicing and dicing data is not that simple.
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Likelihood to Renew
Insider
No answers on this topic
Discontinued Products
The previous experience was so negative that even if they have improved since then it wouldn't help. Another more pertinent reason is because we have an existing 3 year contract with Medallia. Lastly, vendor transitions in our environment (B2B in 132 countries) is extremely painful. I've managed two of them and wouldn't wish it on my worst enemy.
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Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Discontinued Products
I haven't evaluated any other products. Our executive team selected NPS as the preferred measurement of customer sentiment and Satmetrix is the only certification company I am aware of.
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Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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Discontinued Products
  • With the knowledge gained front he transactional surveys, Satmetrix helped us significantly improve our customer service processes.
  • Combined with the relationship survey, we were ultimately able to improve our customer retention by over 20% within 2 years.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module