Likelihood to Recommend Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review Pabbly (Magnet Brains LLC)
It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features. Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient Great for companies that need to automate functions that are repetitive throughout the organization Read full review Pros It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework. Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts. The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel. Read full review Pabbly (Magnet Brains LLC)
Connect software applications that are not already integrated or connected Automate processes within a single software Transform data and then using that data across different software applications Read full review Cons Some of Iterable's user interface in Journey is a little confusing. This is a personal preference. Their image uploading is very basic - but they are working on releasing a new version soon. It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation Read full review Pabbly (Magnet Brains LLC)
The trigger action needs improvement The method of connecting different software also needs to be simplified The actions for some software applications need to have more capability (things that can be done between different software) Read full review Likelihood to Renew Extremely easy to use, deeply integrated into our infrastructure
Read full review Pabbly (Magnet Brains LLC)
Usability Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review Pabbly (Magnet Brains LLC)
Reliability and Availability Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Read full review Pabbly (Magnet Brains LLC)
Performance The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review Pabbly (Magnet Brains LLC)
Support Rating I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review Pabbly (Magnet Brains LLC)
Alternatives Considered The visualization tools in iterable for creating journeys are so much easier to use and adjust than in
Marketo , Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or
Marketo . It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review Pabbly (Magnet Brains LLC)
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Read full review Scalability We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Read full review Pabbly (Magnet Brains LLC)
Return on Investment This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI. The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go! Read full review Pabbly (Magnet Brains LLC)
Saved us thousands of dollars in manual labor costs Made us more profitable due to automating our marketing effort Allowed us to meet with more prospects by reducing our effort Made us more intelligent by capturing important information that we were not able to capture Read full review ScreenShots