iWave offers their nonprofit fundraising intelligence platform, for performing prospect research online with VeriGift, the company's donor and donation database.
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Virtuous CRM
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.
W e originally selected iWave because w e believed the return on our ROI would happen faster than it would with Donor search. Looking back, I wish we had realized that is kind of how it goes with major giving in general. We also didn't have a system the linked to DonorSearch at …
iWave is well suite for gathering a better idea of who you should focus on for major giving efforts. While it gives you a lot of good information, some of that information feels not very important and therefore, clogs up the data you actually need. iWave should not be used for something like direct mail list making. iWave seems to really be focused on the major donor aspect and it is not a tool to be used to help with regular annual giving
I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.
The 360search allows you to do a comprehensive search across the multiple data sources at the same time.
You can stay organized during your research with the user-friendly and customizable Profiles and Labels.
The PROscreen ranking system allows you to get a quick snapshot of the alignment of a particular donor with your mission in an easy to read format that can be exported for another colleague with little extra explanation needed.
It's honestly tough to say what needs to be improved on a platform that I am a big fan of. The only time I am ever frustrated has more to do with the fact that some individuals are very adept at masking their charitable activities from public databases, and given that iWave can only show you what is publicly documented information I wouldn't consider that a liability of the product... rather it's a challenge of the field.
Some areas of improvement could include more online filtering and searching of Foundation grant histories. My current workaround is to download the entire grant history as a CSV (another good feature of iWave), and use Excel to sort and filter my results.
iWave customer support is more responsive than most software platforms I currently use. My requests are always handled promptly, and support is incredibly responsive, friendly, and patient. Plus, I can always get someone on the phone immediately if I need a problem resolved right then and there. In addition to the live and personal support, the iWave knowledge base is frequently update with new content, including video webinars that help you become a more powerful user of the software.
iWave is affordable, offers current data, and is continually adding new data sources. They are the only product that offers international prospect information, which is helpful as our institution borders Canada. I was impressed when our sale representative went out of his way to teach me about how I could screen Canadian prospects in a way that helped us calculate an estimated real estate value for our prospects. We had no other way of getting this information as Canada does not provide the information publicly like tax assessor offices do in the United States.
I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.
We have consistently been able to increase our annual donations year over year since using iWave. There was an 11% increase just between our last fiscal year and the previous fiscal year.
Time spent on researching donors has decreased since all of the information needed is on one website rather than searching all over the internet for the information needed.
