Likelihood to Recommend Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Read full review SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
Read full review Pros Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account. Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work. Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team! Read full review Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot. Brandify has made the work so much easier as it avoids spending time looking for better options. It is very helpful platform for the growth of a company. Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution. Read full review Cons When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool. Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone. Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator. Read full review Their analytics are sub-par to other tools that I use. Their website can be a little clunky until you learn to navigate it. It takes a long time to be fully on-boarded and running on the platform with all information syncing together. Read full review Likelihood to Renew We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Read full review Usability Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Read full review There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
Read full review Support Rating Very responsive and bring fast answers for problems
Read full review We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
Read full review Alternatives Considered I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
Read full review Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
Read full review Return on Investment ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change. Read full review Brandify allows us to analyze the reputation of the business and how happy our customers are with us. It is a affordable local marketing software. It has reliable and efficient support. Read full review ScreenShots