Kochava vs. Waterfall

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kochava
Score 9.4 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Waterfall
Score 4.1 out of 10
N/A
Text messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
Pricing
KochavaWaterfall
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KochavaWaterfall
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
KochavaWaterfall
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KochavaWaterfall
Likelihood to Recommend
8.5
(4 ratings)
9.0
(2 ratings)
Usability
3.0
(1 ratings)
-
(0 ratings)
Support Rating
5.0
(2 ratings)
-
(0 ratings)
User Testimonials
KochavaWaterfall
Likelihood to Recommend
Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Upland Software
For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
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Pros
Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Upland Software
  • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
  • Their deep non-profit discount.
  • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
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Cons
Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Upland Software
  • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
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Usability
Kochava
Not user friendly, poor reporting.
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Upland Software
No answers on this topic
Support Rating
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Upland Software
No answers on this topic
Alternatives Considered
Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Upland Software
We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
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Return on Investment
Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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Upland Software
  • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
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ScreenShots