Kount, an Equifax company vs. PPC Protect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kount, an Equifax company
ScoreĀ 8.9Ā outĀ ofĀ 10
N/A
Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho.N/A
PPC Protect
ScoreĀ 10.0Ā outĀ ofĀ 10
Mid-Size Companies (51-1,000 employees)
PPC Protect offers an autonomous, real time click fraud prevention platform for digital media advertisers. Research shows that up to 30% of paid media budgets are lost to fraudulent activity, yet only 12% of marketers are aware of this. PPC Protect's automated platform allows marketers to prevent click fraud at source, removing invalid and illegitimate traffic from campaigns to ensure that only genuine, engagedā€¦
$70
Pricing
Kount, an Equifax companyPPC Protect
Editions & Modules
No answers on this topic
Essential
$70.00
Offerings
Pricing Offerings
Kount, an Equifax companyPPC Protect
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Detailsā€”Enterprise pricing available as a percentage of media spend.
More Pricing Information
Community Pulse
Kount, an Equifax companyPPC Protect
Top Pros
Top Cons

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Best Alternatives
Kount, an Equifax companyPPC Protect
Small Businesses

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Medium-sized Companies

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Enterprises
F5 Distributed Cloud Bot Defense
F5 Distributed Cloud Bot Defense
ScoreĀ 8.3Ā outĀ ofĀ 10
F5 Distributed Cloud Bot Defense
F5 Distributed Cloud Bot Defense
ScoreĀ 8.3Ā outĀ ofĀ 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kount, an Equifax companyPPC Protect
Likelihood to Recommend
8.0
(5 ratings)
-
(0 ratings)
User Testimonials
Kount, an Equifax companyPPC Protect
Likelihood to Recommend
Equifax
By now, the vast majority of payment gateways have implemented fraud prevention software like Kount. Contracting the solution directly and doing it faster and cheaper than other solutions on the market makes sense if you have several stores and/or sales.
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PPC Protect
No answers on this topic
Pros
Equifax
  • Rule creation
  • Quick execution
  • Robust grading system
  • Alerts
  • Reports and monitoring
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PPC Protect
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Cons
Equifax
  • It's a lot of data to digest (not a bad thing!), so any way they can break it up into more concise/digestible bits, I would personally find beneficial.
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PPC Protect
No answers on this topic
Alternatives Considered
Equifax
Kount is cheaper and less complex to integrate than other options. However, that ease comes with reduced accuracy. The other option we have chosen was much more complex to integrate, but also has way more accuracy in determining actual fraudulent transactions. This can be verified by a reduced number of calls to customer care.
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PPC Protect
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Return on Investment
Equifax
  • Positive Impact - It's allowed us to scale our business and remove extra steps from our team members to review transactions. We utilize Kount's automated transaction [decision making] to keep our order processing moving.
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PPC Protect
No answers on this topic
ScreenShots