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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kustomer

    Score8.7 out of 10
    N/AKustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.

    $8,544

    per year for 8 users (minimum)

    Nutshell

    Score9.2 out of 10
    N/ANutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.

    $19

    per month per user

    Pricing
    KustomerNutshell
    Editions & Modules
    Enterprise
    $89
    per month (billed annually) per user
    Ultimate
    $139
    per month (billed annually) per user
    Foundation
    $19
    per month per user
    Growth
    $32
    per month per user
    Pro
    $49
    per month per user
    Business
    $67
    per month per user
    Enterprise
    $89
    per month per user
    Offerings
    Pricing Offerings
    KustomerNutshell
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll plans require an annual subscription and 8 users minimum.15% discount for annual pricing.
    More Pricing Information
    Community Pulse
    KustomerNutshell
    Considered Both Products
    Kustomer, LLC
    No answer on this topic
    Nutshell Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    4 Answers
    No answers on this topic
    Features
    KustomerNutshell
    Incident and problem management
    Comparison of Incident and problem management features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    8.1
    15 Ratings
    1% below category average
    Nutshell CRM
    -
    Ratings
    Organize and prioritize service tickets8.014 Ratings00 Ratings
    Expert directory8.212 Ratings00 Ratings
    Subscription-based notifications8.611 Ratings00 Ratings
    ITSM collaboration and documentation8.011 Ratings00 Ratings
    Ticket creation and submission8.015 Ratings00 Ratings
    Ticket response8.015 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    8.5
    13 Ratings
    6% above category average
    Nutshell CRM
    -
    Ratings
    External knowledge base8.013 Ratings00 Ratings
    Internal knowledge base9.013 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    8.1
    15 Ratings
    1% above category average
    Nutshell CRM
    -
    Ratings
    Customer portal8.710 Ratings00 Ratings
    IVR8.69 Ratings00 Ratings
    Social integration7.313 Ratings00 Ratings
    Email support10.015 Ratings00 Ratings
    Help Desk CRM integration6.011 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    9.2
    15 Ratings
    16% above category average
    Customer data management / contact management00 Ratings9.114 Ratings
    Workflow management00 Ratings10.013 Ratings
    Territory management00 Ratings10.08 Ratings
    Opportunity management00 Ratings10.010 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.014 Ratings
    Contract management00 Ratings10.01 Ratings
    Quote & order management00 Ratings9.69 Ratings
    Interaction tracking00 Ratings8.012 Ratings
    Channel / partner relationship management00 Ratings8.43 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    10.0
    7 Ratings
    26% above category average
    Case management00 Ratings10.06 Ratings
    Call center management00 Ratings10.05 Ratings
    Help desk management00 Ratings10.01 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    8.9
    14 Ratings
    14% above category average
    Lead management00 Ratings9.713 Ratings
    Email marketing00 Ratings8.012 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    9.4
    13 Ratings
    20% above category average
    Task management00 Ratings9.712 Ratings
    Billing and invoicing management00 Ratings8.42 Ratings
    Reporting00 Ratings10.09 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    10.0
    13 Ratings
    27% above category average
    Forecasting00 Ratings10.010 Ratings
    Pipeline visualization00 Ratings10.012 Ratings
    Customizable reports00 Ratings10.012 Ratings
    Customization
    Comparison of Customization features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    9.9
    11 Ratings
    26% above category average
    Custom fields00 Ratings9.511 Ratings
    Custom objects00 Ratings10.06 Ratings
    Scripting environment00 Ratings10.02 Ratings
    API for custom integration00 Ratings9.96 Ratings
    Security
    Comparison of Security features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    9.6
    4 Ratings
    13% above category average
    Single sign-on capability00 Ratings9.63 Ratings
    Role-based user permissions00 Ratings9.63 Ratings
    Social CRM
    Comparison of Social CRM features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    9.7
    9 Ratings
    25% above category average
    Social data00 Ratings9.39 Ratings
    Social engagement00 Ratings10.02 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    10.0
    2 Ratings
    28% above category average
    Marketing automation00 Ratings10.02 Ratings
    Compensation management00 Ratings10.02 Ratings
    Platform
    Comparison of Platform features of Kustomer and Nutshell CRM
    Feature
    Kustomer
    -
    Ratings
    Nutshell CRM
    9.1
    13 Ratings
    18% above category average
    Mobile access00 Ratings9.113 Ratings
    Best Alternatives
    KustomerNutshell
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KustomerNutshell
    Likelihood to Recommend
    9.0
    (36 ratings)
    9.7
    (15 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (4 ratings)
    8.7
    (5 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.4
    (7 ratings)
    9.5
    (2 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KustomerNutshell
    Likelihood to Recommend
    Kustomer, LLC
    I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
    Incentivized
    Read full review
    Nutshell Inc.
    This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis? If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
    Read full review
    Pros
    Kustomer, LLC
    • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
    • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
    • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
    Incentivized
    Read full review
    Nutshell Inc.
    • Customization - we are able to make Nutshell make the most sense for our company and processes
    • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
    • Tags - allow us to prioritize leads and segment our customers and potential customers
    • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
    • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
    Incentivized
    Read full review
    Cons
    Kustomer, LLC
    • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
    • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
    • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
    • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
    Incentivized
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    Nutshell Inc.
    • integration with email doesn't work as advertised
    • would like integration with quickbooks
    • If there is a misspelling in any one email address, you can not send a mass email. You must go back and correct each error before it can send.
    Incentivized
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    Likelihood to Renew
    Kustomer, LLC
    Because there's no other tool like Kustomer
    Incentivized
    Read full review
    Nutshell Inc.
    This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
    Incentivized
    Read full review
    Usability
    Kustomer, LLC
    There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
    Incentivized
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    Nutshell Inc.
    Extremely easy to use and they help you throughout the process. I find it not challenging, an effective utility to help us prioritize and engage efficiently at a reasonable price point. We enjoy working with the team there and they're easy to access. I've already recommended it to two colleagues
    Incentivized
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    Reliability and Availability
    Kustomer, LLC
    Because Kustomer is available when you need it
    Incentivized
    Read full review
    Nutshell Inc.
    No answers on this topic
    Performance
    Kustomer, LLC
    Because ages load quickly, reports complete in a reasonable time frame, given their complexity
    Incentivized
    Read full review
    Nutshell Inc.
    No answers on this topic
    Support Rating
    Kustomer, LLC
    I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
    Incentivized
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    Nutshell Inc.
    Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
    Incentivized
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    In-Person Training
    Kustomer, LLC
    Because they are very hands-on in training us and very approachable
    Incentivized
    Read full review
    Nutshell Inc.
    No answers on this topic
    Online Training
    Kustomer, LLC
    It was very easy to understand.
    Incentivized
    Read full review
    Nutshell Inc.
    No answers on this topic
    Implementation Rating
    Kustomer, LLC
    Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
    Incentivized
    Read full review
    Nutshell Inc.
    Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
    Incentivized
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    Alternatives Considered
    Kustomer, LLC
    Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
    Incentivized
    Read full review
    Nutshell Inc.
    When I first started with BCI, they were using ACT!. It was hard to navigate and there were a lot of spots for duplicate information that made it hard to know if you were in the right spot or not. Then if you had trouble, you would spend 3 hours on the phone with customer service and often they would not even be able to find a solution. I would not recommend ACT! to anyone. Since getting nutshell, I have learned a bit about Cosential and I know that it is more catered to the construction industry and can help with proposal creation, so I think that may be something we consider in the not-too-near future.
    Incentivized
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    Scalability
    Kustomer, LLC
    Because customer is flexible and scalable
    Incentivized
    Read full review
    Nutshell Inc.
    No answers on this topic
    Return on Investment
    Kustomer, LLC
    • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
    • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
    Incentivized
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    Nutshell Inc.
    • Nutshell CRM has had a major impact on ROI. The last program we used cost more and had fewer features and accessibility.
    • One negative impact is its email functions. As stated before in this review I need to be able to send large attachments and pics through email and Nutshell is very limited when it comes to that.
    Incentivized
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    ScreenShots

    Nutshell Screenshots

    Screenshot of Nutshell's dashboard, mobile app, and sales metrics.Screenshot of the interface to build custom pipelines.Screenshot of where to measure contact engagement with Nutshell Marketing emails, forms, website traffic, and landing pages.Screenshot of the interface to engage with website visitors and leads throughout the buying journey via multiple channels using Nutshell Engagement. Channels include SMS, AI webchat, WhatsApp, Facebook Messenger, and Instagram DMs.Screenshot of Quotes & Invoices, where users can create, send, and monitor custom quotes and invoices without leaving Nutshell.