Lytics vs. SALESmanago

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
SALESmanago
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…
$499
per month
Pricing
LyticsSALESmanago
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Essential
$499
per month
Professional
$1,999
per month
Enterprise
$4,000
per month
Offerings
Pricing Offerings
LyticsSALESmanago
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
LyticsSALESmanago
Features
LyticsSALESmanago
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lytics
-
Ratings
SALESmanago
8.0
33 Ratings
5% above category average
WYSIWYG email editor00 Ratings9.233 Ratings
Dynamic content00 Ratings8.730 Ratings
Ability to test dynamic content00 Ratings8.129 Ratings
Landing pages00 Ratings5.025 Ratings
A/B testing00 Ratings7.529 Ratings
Mobile optimization00 Ratings8.329 Ratings
Email deliverability reporting00 Ratings7.832 Ratings
List management00 Ratings8.731 Ratings
Triggered drip sequences00 Ratings9.225 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lytics
-
Ratings
SALESmanago
8.1
31 Ratings
4% above category average
Lead nurturing automation00 Ratings8.729 Ratings
Lead scoring and grading00 Ratings8.028 Ratings
Data quality management00 Ratings8.228 Ratings
Automated sales alerts and tasks00 Ratings7.322 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lytics
-
Ratings
SALESmanago
5.8
23 Ratings
25% below category average
Calendaring00 Ratings6.921 Ratings
Event/webinar marketing00 Ratings4.620 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lytics
-
Ratings
SALESmanago
4.0
16 Ratings
60% below category average
Social sharing and campaigns00 Ratings4.015 Ratings
Social profile integration00 Ratings4.015 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lytics
-
Ratings
SALESmanago
7.1
33 Ratings
3% below category average
Dashboards00 Ratings7.833 Ratings
Standard reports00 Ratings7.332 Ratings
Custom reports00 Ratings6.126 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lytics
-
Ratings
SALESmanago
7.0
29 Ratings
6% below category average
API00 Ratings9.228 Ratings
Role-based workflow & approvals00 Ratings8.122 Ratings
Customizability00 Ratings8.123 Ratings
Integration with Salesforce.com00 Ratings2.412 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.110 Ratings
Integration with SugarCRM00 Ratings7.110 Ratings
Best Alternatives
LyticsSALESmanago
Small Businesses
Klaviyo
Klaviyo
Score 8.8 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
Klaviyo
Klaviyo
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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User Ratings
LyticsSALESmanago
Likelihood to Recommend
8.6
(4 ratings)
8.7
(33 ratings)
Usability
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
LyticsSALESmanago
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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SALESmanago
I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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SALESmanago
  • Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
  • Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
  • Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
  • RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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SALESmanago
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
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Usability
Lytics
No answers on this topic
SALESmanago
SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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SALESmanago
I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Read full review
SALESmanago
  • The automated system has improved advertising campaigns.
  • We noticed an increase in customer activity.
  • We received valuable data about your users.
Read full review
ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration

SALESmanago Screenshots

Screenshot of Screenshot of Screenshot of