Lytics vs. SALESmanago

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
SALESmanago
Score 9.6 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is presented as a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide…
$499
per month
Pricing
LyticsSALESmanago
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Essential
$499
per month
Professional
$1,999
per month
Enterprise
$4,000
per month
Offerings
Pricing Offerings
LyticsSALESmanago
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
LyticsSALESmanago
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lytics
-
Ratings
SALESmanago
9.7
29 Ratings
23% above category average
WYSIWYG email editor00 Ratings9.829 Ratings
Dynamic content00 Ratings9.826 Ratings
Ability to test dynamic content00 Ratings9.926 Ratings
Landing pages00 Ratings8.423 Ratings
A/B testing00 Ratings9.826 Ratings
Mobile optimization00 Ratings9.825 Ratings
Email deliverability reporting00 Ratings9.828 Ratings
List management00 Ratings9.927 Ratings
Triggered drip sequences00 Ratings9.922 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lytics
-
Ratings
SALESmanago
9.7
27 Ratings
22% above category average
Lead nurturing00 Ratings9.926 Ratings
Lead scoring and grading00 Ratings9.824 Ratings
Data quality management00 Ratings9.825 Ratings
Automated sales alerts and tasks00 Ratings9.519 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lytics
-
Ratings
SALESmanago
9.2
20 Ratings
20% above category average
Calendaring00 Ratings9.919 Ratings
Event/webinar marketing00 Ratings8.517 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lytics
-
Ratings
SALESmanago
8.4
14 Ratings
11% above category average
Social sharing and campaigns00 Ratings7.913 Ratings
Social profile integration00 Ratings8.913 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lytics
-
Ratings
SALESmanago
9.9
29 Ratings
27% above category average
Dashboards00 Ratings9.829 Ratings
Standard reports00 Ratings9.829 Ratings
Custom reports00 Ratings9.923 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lytics
-
Ratings
SALESmanago
9.6
26 Ratings
24% above category average
API00 Ratings9.925 Ratings
Role-based workflow & approvals00 Ratings9.919 Ratings
Customizability00 Ratings9.820 Ratings
Integration with Salesforce.com00 Ratings8.611 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.08 Ratings
Integration with SugarCRM00 Ratings9.68 Ratings
Best Alternatives
LyticsSALESmanago
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
OneSignal
OneSignal
Score 9.1 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsSALESmanago
Likelihood to Recommend
8.6
(4 ratings)
9.9
(29 ratings)
User Testimonials
LyticsSALESmanago
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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SALESmanago
SALESmanago is a good fit for ecommerce business who want to grow fast. Is a good solution if you want to invest your time to prepare a strategy and implement it. I always say that a marketing automation platform (not only salesmanago) it's not a magic button that multiply your revenues. You have to prepare a strategy implement it, monitor and improve again again and again. Considering business without an ecommerce there are some other better than SALESmanago.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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SALESmanago
  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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SALESmanago
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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SALESmanago
I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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SALESmanago
  • The automated system has improved advertising campaigns.
  • We noticed an increase in customer activity.
  • We received valuable data about your users.
Read full review
ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration

SALESmanago Screenshots

Screenshot of Screenshot of Screenshot of