Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.
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Marketo Web Personalization (Marketo RTP)
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Marketo Web Personalization (Marketo RTP)
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Marketo Web Personalization has better and more flexible personalization options than Acquia Lift.
HubSpot has more starter plans, and while more affordable, aren't even close in feature-sets compared to Marketo's cheapest plans. Marketo also has a very well-designed sales dashboard that makes it stand out from the rest of the similar marketing/sales tools out there. There …
I'm well-versed in Marketo's RTP module and HubSpot's smart content offering, and HubSpot's smart content has ultimately become my personalization tool of choice. Here's why:
HubSpot's smart content tools are simple to grasp and easy to implement from start to finish. There's a …
We've evaluated Optimizely and Demandbase, but selected Marketo Real-Time Personalization because we felt like it had the best value. Yes, some features are not perfect (yet), but it has all the minimum required features to customize your website experience (and target Adwords …