What users are saying about
Top Rated
293 Ratings
Top Rated
293 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Moz

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible
Dustin Junkert | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

I think it's well suited to people that are looking to track keywords for their business or a number of clients. If you are looking for a single system to do site management and rankings, then this is lacking. However I think it' a good tool to use if you don't mind using multiple ones.
Benjamin S Powell | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz
7.5
Unamo SEO (formerly Positionly)
5.4
Keyword analysis
Moz
9.1
Unamo SEO (formerly Positionly)
7.0
Backlink management
Moz
6.9
Unamo SEO (formerly Positionly)
4.0
SERP ranking tracking
Moz
8.4
Unamo SEO (formerly Positionly)
9.0
Page grader
Moz
8.8
Unamo SEO (formerly Positionly)
6.0
Competitive analysis
Moz
8.0
Unamo SEO (formerly Positionly)
7.0
Site audit / diagnostics
Moz
7.1
Unamo SEO (formerly Positionly)
3.0
Site recommendations
Moz
7.1
Unamo SEO (formerly Positionly)
4.0
Task management
Moz
5.0
Unamo SEO (formerly Positionly)
3.0

SEO Channels

Moz
7.8
Unamo SEO (formerly Positionly)
7.3
Local SEO
Moz
7.7
Unamo SEO (formerly Positionly)
7.0
Social SEO
Moz
7.1
Unamo SEO (formerly Positionly)
7.0
Mobile SEO
Moz
7.5
Unamo SEO (formerly Positionly)
7.0
Global SEO
Moz
8.9
Unamo SEO (formerly Positionly)
8.0

SEO Platform & Account Management

Moz
8.2
Unamo SEO (formerly Positionly)
8.5
Multi-domain support
Moz
8.6
Unamo SEO (formerly Positionly)
8.0
Integration with web analytics tools
Moz
7.9
Unamo SEO (formerly Positionly)
9.0

Pros

Moz

  • Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
  • The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
  • Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.
Anonymous | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

  • Index keywords
  • Updates pragmatically
  • Amazing UI
John D Saunders | TrustRadius Reviewer

Cons

Moz

  • Link building is not a core strength for MOZ. But I think they've recognized this and found a company (STAT) to join up with to strengthen that area.
  • I think they've missed how useful Rank Tracker is to a lot of their users. I would like to see them spend some time on the UX of this feature to improve it because the base concept is worthwhile. I started looking into alternate solutions when I heard it was going away--solutions that would have taken my budget away from MOZ. It was a relief to see them roll back their decision to remove its functionality.
  • I would like to see more capability to be able to track ranking for keyterms for desktop and mobile as separate metrics. I know there is a difference, but I have no definitive insights other than my manual tracking, which for local is not very accurate when I'm trying to promote a site in Portland and am based in the Midwest.
Anonymous | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

  • We moved off positionly as we needed more features that it is not currently delivering on, not for any fault of the application, but we just needed more.
Benjamin S Powell | TrustRadius Reviewer

Likelihood to Renew

Moz

Moz 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

Unamo SEO (formerly Positionly) 9.0
Based on 1 answer
Awesome product!
John D Saunders | TrustRadius Reviewer

Usability

Moz

Moz 8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz

Moz 10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

No score
No answers yet
No answers on this topic

Support Rating

Moz

Moz 9.3
Based on 7 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz

I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to categorize keywords by tags, and the nice UI improvements they have made.
Rodrigo Stockebrand | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

Positionaly was fine really, it did its job effectively and fast, with little problems, we moved to Agency Analytics for more features, but I was very happy with it as a tool.
Benjamin S Powell | TrustRadius Reviewer

Return on Investment

Moz

  • I can't answer that question accurately as I don't have access to the budgetary metrics of our business.
  • I can say it's certainly helped us glean insight into HOW to gain a positive ROI, but can't attest to the true figures because I simply don't know.
Andrew Silverstein | TrustRadius Reviewer

Unamo SEO (formerly Positionly)

  • Great for watching the life of keywords
  • Works well on all three major search engines
  • Increases SEO effeciency
John D Saunders | TrustRadius Reviewer

Screenshots

Pricing Details

Moz

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Editions & Modules

Additional Pricing Details

Unamo SEO (formerly Positionly)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Unamo SEO (formerly Positionly) Editions & Modules

Edition
Basic$19
Growing Teams$28
EnterpriseCustom
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Moz
    8.2
    Unamo SEO (formerly Positionly)
    6.0

    Likelihood to Renew

    Moz
    8.9
    Unamo SEO (formerly Positionly)
    9.0

    Usability

    Moz
    8.5
    Unamo SEO (formerly Positionly)

    Reliability and Availability

    Moz
    10.0
    Unamo SEO (formerly Positionly)

    Performance

    Moz
    6.0
    Unamo SEO (formerly Positionly)

    Support Rating

    Moz
    9.3
    Unamo SEO (formerly Positionly)

    Online Training

    Moz
    7.0
    Unamo SEO (formerly Positionly)

    Add comparison