What users are saying about
4 Ratings
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Score 5.6 out of 100
12 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

MutualMind

No answer on this topic is available.

Sprinklr Modern Research

It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.
Brittnee Miller | TrustRadius Reviewer

Pros

MutualMind

  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

  • Easy to use - clear interface.
  • Reliable, fast.
  • Clear and easy to understand metrics.
Anonymous | TrustRadius Reviewer

Cons

MutualMind

  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

  • The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
  • With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
  • Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

MutualMind

MutualMind 8.2
Based on 1 answer
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Usability

MutualMind

MutualMind 6.4
Based on 1 answer
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Reliability and Availability

MutualMind

MutualMind 7.3
Based on 1 answer
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Performance

MutualMind

MutualMind 7.3
Based on 1 answer
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Support Rating

MutualMind

MutualMind 7.3
Based on 1 answer
MutualMind has always been quick to address any issues or questions we have.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 6.2
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Implementation Rating

MutualMind

MutualMind 8.2
Based on 1 answer
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Alternatives Considered

MutualMind

As mentioned before, Radian6 and Sysomos Heartbeat.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Anonymous | TrustRadius Reviewer

Return on Investment

MutualMind

  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Research

  • The ease of use allows us to accomplish more with a faster turn-around time, without a significant increase in staff.
Anonymous | TrustRadius Reviewer

Pricing Details

MutualMind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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