What users are saying about
1 Rating
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Score 10 out of 100
37 Ratings
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Score 7 out of 100

Feature Set Ratings

    Ad Network Integration

    N.Rich

    Feature Set Not Supported
    N/A
    7.7

    Verizon Media Ad Platform

    77%
    Verizon Media Ad Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    DSP integration

    N/A
    0 Ratings
    7.7
    77%
    5 Ratings

    Ad Campaigns

    N.Rich

    Feature Set Not Supported
    N/A
    7.8

    Verizon Media Ad Platform

    78%
    Verizon Media Ad Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.3
    83%
    9 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.3
    83%
    8 Ratings

    Display advertising

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    Sequence targeting

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Ad Reporting & Analytics

    N.Rich

    Feature Set Not Supported
    N/A
    7.6

    Verizon Media Ad Platform

    76%
    Verizon Media Ad Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    7.3
    73%
    9 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.6
    76%
    9 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Attribute Ratings

    • N.Rich is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    N.Rich

    100%
    1 Rating
    7.7

    Verizon Media Ad Platform

    77%
    10 Ratings

    Likelihood to Recommend

    N.Rich

    Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
    Read full review

    Yahoo (Verizon Media)

    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Read full review

    Pros

    N.Rich

    • Integration with Salesforce.com
    • Easy ad setup
    • Intuitive dashboards
    • Ease of target/segment uploads
    • Intent Dashboard is extremely valuable
    Read full review

    Yahoo (Verizon Media)

    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Read full review

    Cons

    N.Rich

    • Would like more flexibility in amount of characters for digital/cross-channel ad copy
    • Would like a longer log-in time. I feel I get signed out too quickly.
    • System can sometimes be glitchy and dashboards fail to populate
    Read full review

    Yahoo (Verizon Media)

    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Read full review

    Pricing Details

    N.Rich

    Starting Price

    Editions & Modules

    N.Rich editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Verizon Media Ad Platform

      Starting Price

      Editions & Modules

      Verizon Media Ad Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Alternatives Considered

        N.Rich

        NRich is clearly superior in terms of efficiency and overall customer reach.
        Read full review

        Yahoo (Verizon Media)

        Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
        Read full review

        Return on Investment

        N.Rich

        • Huge ROI for campaigns with products attached
        • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
        • Allows us to standardize our ABM marketing efforts across multiple campaigns.
        Read full review

        Yahoo (Verizon Media)

        • AdTech helps us determine where to steer our audience, and where to project our next campaign.
        • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
        • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
        Read full review

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