What users are saying about
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 29 reviews and ratings
657 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.5 out of 100
Based on 657 reviews and ratings
Likelihood to Recommend
Net-Results
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Director of Strategic Planning and Social Media
Zig MarketingMarketing and Advertising, 11-50 employees
Pardot
I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesFeature Rating Comparison
Email & Online Marketing
Net-Results
7.1
Pardot
7.7
WYSIWYG email editor
Net-Results
7.0
Pardot
6.7
Dynamic content
Net-Results
7.2
Pardot
7.1
Ability to test dynamic content
Net-Results
7.3
Pardot
7.4
Landing pages
Net-Results
7.0
Pardot
6.8
A/B testing
Net-Results
6.3
Pardot
8.5
Mobile optimization
Net-Results
5.0
Pardot
7.8
Email deliverability reporting
Net-Results
8.0
Pardot
8.5
List management
Net-Results
7.0
Pardot
8.3
Triggered drip sequences
Net-Results
8.6
Pardot
8.2
Lead Management
Net-Results
7.6
Pardot
8.1
Lead nurturing
Net-Results
8.5
Pardot
8.2
Lead scoring and grading
Net-Results
8.4
Pardot
8.6
Data quality management
Net-Results
5.0
Pardot
7.5
Automated sales alerts and tasks
Net-Results
8.6
Pardot
7.9
Campaign Management
Net-Results
7.5
Pardot
7.8
Calendaring
Net-Results
7.9
Pardot
7.7
Event/webinar marketing
Net-Results
7.0
Pardot
7.9
Social Media Marketing
Net-Results
6.9
Pardot
6.8
Social sharing and campaigns
Net-Results
7.0
Pardot
6.1
Social profile integration
Net-Results
6.7
Pardot
7.5
Reporting & Analytics
Net-Results
6.3
Pardot
7.1
Dashboards
Net-Results
7.0
Pardot
7.5
Standard reports
Net-Results
6.0
Pardot
7.0
Custom reports
Net-Results
6.0
Pardot
6.8
Platform & Infrastructure
Net-Results
7.5
Pardot
7.5
API
Net-Results
7.0
Pardot
7.9
Role-based workflow & approvals
Net-Results
8.0
Pardot
7.1
Customizability
Net-Results
7.0
Pardot
7.4
Integration with Salesforce.com
Net-Results
7.9
Pardot
8.7
Integration with Microsoft Dynamics CRM
Net-Results
7.0
Pardot
8.3
Integration with SugarCRM
Net-Results
8.1
Pardot
5.4
Pros
Net-Results
- Automated emails in a drip campaign that Sales can remove people from.
- Lead scoring and alerts that go right to the lead owner.
- Weekly reports to each Sales person with their hottest lead.
- Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
- Integration with Salesforce. The Sales team can basically trigger their own emails.
VP of Marketing
The Search MonitorInternet, 11-50 employees
Pardot
- Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
- Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
- Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Cons
Net-Results
- Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
- Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Director of Digital Marketing
Hilco Industrial, LLCMachinery, 51-200 employees
Pardot
- We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
- Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
- Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.

Verified User
Director in Marketing
Financial Services Company, 11-50 employeesLikelihood to Renew
Net-Results
Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Trainer
Technology AdvisorsComputer Software, 11-50 employees
Pardot
Pardot 2.9
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
Net-Results
Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
SEO Specialist
Paragon Digital MarketingMarketing and Advertising, 1-10 employees
Pardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
Net-Results
No score
No answers yet
No answers on this topic
Pardot
Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
Net-Results
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
Net-Results
No score
No answers yet
No answers on this topic
Pardot
Pardot 6.4
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
Net-Results
No score
No answers yet
No answers on this topic
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
Net-Results
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
Net-Results
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
Net-Results
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Marketing Systems Analyst
KEY2ACT - WWW.KEY2ACT.COMComputer Software, 51-200 employees
Pardot
The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.

Verified User
Manager in Marketing
Information Services Company, 1001-5000 employeesReturn on Investment
Net-Results
- Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
- Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
- Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Marketing Manager
Projector PSAComputer Software, 11-50 employees
Pardot
- Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
- The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
- The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Director Of Research And Evaluation
Action for Healthy KidsNon-Profit Organization Management, 11-50 employees
Screenshots
Pricing Details
Net-Results
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Net-Results Editions & Modules
Edition
One Price Full Platform | $8001 |
---|
- Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually