Net-Results vs Pardot | TrustRadius

What users are saying about

Score 8.1 out of 10

Based on 29 reviews and ratings

Score 7.7 out of 10

Based on 757 reviews and ratings

Feature Rating Comparison

Net-Results

Pardot

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Net-Results

Pardot

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Net-Results

Pardot

Calendaring

Event/webinar marketing

Net-Results

Pardot

Social sharing and campaigns

Social profile integration

Net-Results

Pardot

Dashboards

Standard reports

Custom reports

Net-Results

Pardot

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Automated emails in a drip campaign that Sales can remove people from.
Lead scoring and alerts that go right to the lead owner.
Weekly reports to each Sales person with their hottest lead.
Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
Integration with Salesforce. The Sales team can basically trigger their own emails.

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VP of Marketing

The Search MonitorInternet, 11-50 employees

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Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
Pardot has the ability to have multiple lead scoring models run at the same time.

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Robert Nagelmaker

Marketing Automation Specialist

Wolters KluwerInformation Services, 10,001+ employees

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Cons

Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.

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Christine Magnuson

Director of Digital Marketing

Hilco Industrial, LLCMachinery, 51-200 employees

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Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

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Verified User

Manager in Product Management

Information Technology & Services Company, 10,001+ employees

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Likelihood to Renew

Net-Results 9.0

Based on 4 answers

Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.

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Trainer

Technology AdvisorsComputer Software, 11-50 employees

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Pardot 1.5

Based on 86 answers

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

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Marketing Manager

Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees

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Usability

Net-Results 7.5

Based on 3 answers

Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability

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SEO Specialist

Paragon Digital MarketingMarketing and Advertising, 1-10 employees

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Pardot 8.5

Based on 17 answers

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.

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Sales Optimization Specialist

Stock & Option Solutions51-200 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Pardot 7.5

Based on 16 answers

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.

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Lumina MarketingComputer Software, 51-200 employees

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Performance

No score

No answers yet

No answers on this topic

Pardot 8.3

Based on 10 answers

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

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Verified User

Manager in Marketing

Telecommunications Company, 51-200 employees

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Support Rating

No score

No answers yet

No answers on this topic

Pardot 6.4

Based on 28 answers

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

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Verified User

Administrator in Marketing

Financial Services Company, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Pardot 9.0

Based on 3 answers

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

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Lumina MarketingComputer Software, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

Pardot 8.1

Based on 7 answers

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

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Digital Business Developer

Quarsh CreativeComputer Software, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Pardot 8.2

Based on 22 answers

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

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Web- & Community Manager

IFS in ScandinaviaInformation Technology and Services, 501-1000 employees

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Alternatives Considered

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint

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Marketing Systems Analyst

KEY2ACT - WWW.KEY2ACT.COMComputer Software, 51-200 employees

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We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.

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Danielle Armour

Development Manager- Corporate Partnerships

Young Survival CoalitionNon-Profit Organization Management, 11-50 employees

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Return on Investment

Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.

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Marketing Manager

Projector PSAComputer Software, 11-50 employees

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We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

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Verified User

Director in Marketing

Financial Services Company, 11-50 employees

View all 148 answers on this topic

Screenshots

See All (6) Net-Results Screenshots

See All (4) Pardot Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

$800 Annual agreement, up to 25,000 Contacts or 60,000 Sends

Net-Results Editions & Modules

Edition

One Price Full Platform	$800¹

Annual agreement, up to 25,000 Contacts or 60,000 Sends

Additional Pricing Details

Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition

Growth	$1,250¹
Plus	$2,500¹
Advanced	$4,000¹
Premium	$15,000¹

/month/up to 10,000 contacts billed annually

Additional Pricing Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

Net-Results

Pardot

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