Net-Results vs Pardot

• Automated emails in a drip campaign that Sales can remove people from.
• Lead scoring and alerts that go right to the lead owner.
• Weekly reports to each Sales person with their hottest lead.
• Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
• Integration with Salesforce. The Sales team can basically trigger their own emails.

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• Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
• Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
• Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.

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• Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
• Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.

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• Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
• You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.

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• Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
• Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
• Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.

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• Pardot saves sales hundreds of hours per year by automating the lead follow-up.
• Gives the Sales team more visibility into what their leads are doing.
• Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.

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