Net-Results vs. Pardot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Net-Results
Score 8.1 out of 10
Small Businesses (1-50 employees)
Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Pardot
Score 7.8 out of 10
N/A
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
$1,250
per month
Pricing
Net-ResultsPardot
Editions & Modules
One Price Full Platform
$800
Annual agreement, up to 25,000 Contacts or 60,000 Sends
Growth
$1,250
/month/up to 10,000 contacts billed annually
Plus
$2,500
/month/up to 10,000 contacts billed annually
Advanced
$4,000
/month/up to 10,000 contacts billed annually
Premium
$15,000
/month/up to 10,000 contacts billed annually
Offerings
Pricing Offerings
Net-ResultsPardot
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.
More Pricing Information
Community Pulse
Net-ResultsPardot
Considered Both Products
Net-Results
Chose Net-Results
Marketing automation at its core has become very standardized. While most platforms can easily compete with one another it is difficult to ignore the small company factor when it comes to top-notch support. Net-Results cares a great deal about your success and do what they can …
Chose Net-Results
Net-Results is 10X more powerful than HubSpot, which to us was a basic marketing automation implementation that focused only on top of funnel acquisition.

Net-Results is structured for the marketing automation power user whereas Pardot is structured for the generic marketing …
Pardot

No answer on this topic

Top Pros
Top Cons
Features
Net-ResultsPardot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Net-Results
7.1
23 Ratings
5% below category average
Pardot
7.1
95 Ratings
5% below category average
WYSIWYG email editor7.021 Ratings5.389 Ratings
Dynamic content7.214 Ratings6.180 Ratings
Ability to test dynamic content7.311 Ratings6.677 Ratings
Landing pages7.019 Ratings6.888 Ratings
A/B testing6.311 Ratings8.181 Ratings
Mobile optimization5.022 Ratings5.477 Ratings
Email deliverability reporting8.046 Ratings8.0179 Ratings
List management7.022 Ratings8.792 Ratings
Triggered drip sequences8.618 Ratings8.663 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Net-Results
7.6
20 Ratings
2% above category average
Pardot
7.9
93 Ratings
6% above category average
Lead nurturing8.518 Ratings8.385 Ratings
Lead scoring and grading8.418 Ratings8.086 Ratings
Data quality management5.018 Ratings7.286 Ratings
Automated sales alerts and tasks8.616 Ratings8.281 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Net-Results
7.5
15 Ratings
2% above category average
Pardot
7.2
85 Ratings
2% below category average
Calendaring7.99 Ratings7.176 Ratings
Event/webinar marketing7.015 Ratings7.373 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Net-Results
6.9
7 Ratings
5% below category average
Pardot
7.0
68 Ratings
4% below category average
Social sharing and campaigns7.07 Ratings6.464 Ratings
Social profile integration6.77 Ratings7.521 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Net-Results
6.3
22 Ratings
14% below category average
Pardot
6.9
91 Ratings
5% below category average
Dashboards7.021 Ratings7.487 Ratings
Standard reports6.022 Ratings6.890 Ratings
Custom reports6.019 Ratings6.468 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Net-Results
7.5
20 Ratings
4% above category average
Pardot
7.3
93 Ratings
1% above category average
API7.015 Ratings7.265 Ratings
Role-based workflow & approvals8.08 Ratings7.062 Ratings
Customizability7.019 Ratings6.682 Ratings
Integration with Salesforce.com7.99 Ratings9.483 Ratings
Integration with Microsoft Dynamics CRM7.03 Ratings8.33 Ratings
Integration with SugarCRM8.17 Ratings5.44 Ratings
Best Alternatives
Net-ResultsPardot
Small Businesses
SALESmanago
SALESmanago
Score 9.8 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.8 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Net-ResultsPardot
Likelihood to Recommend
8.0
(25 ratings)
7.7
(150 ratings)
Likelihood to Renew
9.0
(4 ratings)
10.0
(87 ratings)
Usability
7.5
(3 ratings)
8.5
(17 ratings)
Availability
-
(0 ratings)
7.5
(16 ratings)
Performance
-
(0 ratings)
8.3
(10 ratings)
Support Rating
-
(0 ratings)
6.4
(28 ratings)
In-Person Training
-
(0 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
8.2
(22 ratings)
Ease of integration
-
(0 ratings)
7.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Net-ResultsPardot
Likelihood to Recommend
Net-Results
Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
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Salesforce
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros
Net-Results
  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Read full review
Salesforce
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review
Cons
Net-Results
  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Read full review
Salesforce
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Likelihood to Renew
Net-Results
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Read full review
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Net-Results
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
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Salesforce
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
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Reliability and Availability
Net-Results
No answers on this topic
Salesforce
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
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Performance
Net-Results
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Net-Results
No answers on this topic
Salesforce
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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In-Person Training
Net-Results
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Net-Results
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Net-Results
No answers on this topic
Salesforce
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Alternatives Considered
Net-Results
We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
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Salesforce
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
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Return on Investment
Net-Results
  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
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Salesforce
  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Read full review
ScreenShots

Net-Results Screenshots

Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder

Pardot Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.