What users are saying about
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.9 out of 100
Based on 147 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.9 out of 100
Based on 4 reviews and ratings
Attribute Ratings
- NetBase Quid is rated higher in 1 area: Likelihood to Renew
- Roku OneView is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

7.1
NetBase Quid
71%
111 Ratings
8.0
Roku OneView
80%
2 Ratings
Likelihood to Renew

8.1
NetBase Quid
81%
87 Ratings
7.0
Roku OneView
70%
1 Rating
Usability

9.0
NetBase Quid
90%
13 Ratings
Roku OneView
N/A
0 Ratings
Performance

9.5
NetBase Quid
95%
12 Ratings
Roku OneView
N/A
0 Ratings
Support Rating

9.1
NetBase Quid
91%
22 Ratings
10.0
Roku OneView
100%
1 Rating
Implementation Rating

9.6
NetBase Quid
96%
8 Ratings
Roku OneView
N/A
0 Ratings
Likelihood to Recommend
NetBase Quid
In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.

Verified User
Analyst in Other
Telecommunications Company, 11-50 employeesRoku OneView
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
Digital Media Assistant
HaberfeldFinancial Services, 51-200 employees
Pros
NetBase Quid
- Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
- The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
- The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

Verified User
Analyst in Other
Marketing and Advertising Company, 201-500 employeesRoku OneView
- The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
- The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
- The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesCons
NetBase Quid
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Associate Research Director
Starcom Mediavest GroupMarketing and Advertising, 5001-10,000 employees
Roku OneView
- Website blacklisting
- Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
Digital Media Assistant
HaberfeldFinancial Services, 51-200 employees
Pricing Details
NetBase Quid
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
—Roku OneView
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
NetBase Quid
NetBase Quid 8.1
Based on 87 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Associate Director of Strategy & Insights
Manifest.Marketing and Advertising, 201-500 employees
Roku OneView
Roku OneView 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesUsability
NetBase Quid
NetBase Quid 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Associate Research Director
Starcom Mediavest GroupMarketing and Advertising, 5001-10,000 employees
Roku OneView
No score
No answers yet
No answers on this topic
Performance
NetBase Quid
NetBase Quid 9.5
Based on 12 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Marketing Science and Digital/Social Media Strategy
Ames Scullin O'HaireMarketing and Advertising, 11-50 employees
Roku OneView
No score
No answers yet
No answers on this topic
Support Rating
NetBase Quid
NetBase Quid 9.1
Based on 22 answers
Our support contact is always available and will spend all of the time required to make sure our questions are answered.

Verified User
Director in Social Media
Public Relations and Communications Company, 11-50 employeesRoku OneView
Roku OneView 10.0
Based on 1 answer
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Digital Media Assistant
HaberfeldFinancial Services, 51-200 employees
Implementation Rating
NetBase Quid
NetBase Quid 9.6
Based on 8 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Marketing Science and Digital/Social Media Strategy
Ames Scullin O'HaireMarketing and Advertising, 11-50 employees
Roku OneView
No score
No answers yet
No answers on this topic
Alternatives Considered
NetBase Quid
Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
SVP, Account Planner
CDMiConnectMarketing and Advertising, 51-200 employees
Roku OneView
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

Verified User
Employee in Marketing
Marketing and Advertising Company, 10,001+ employeesReturn on Investment
NetBase Quid
- Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
- Negative - We have to use other tools to gather news, which affects our budget.
Social Insight Analytics
Purple StrategiesMarketing and Advertising, 51-200 employees
Roku OneView
- Provided us with accurate and timely data to provide to clients.
- Enabled us to streamline our process for running PPC ads for over 80 clients.
- Allowed us to show our ads to households across multiple devices and relevant exchanges.
Digital Media Assistant
HaberfeldFinancial Services, 51-200 employees