Optimizely Customized Commerce vs. PrestaShop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Customized Commerce
Score 8.9 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
PrestaShop
Score 7.3 out of 10
N/A
PrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris, with a second Headquarters opened in Miami in 2011. PrestaShop is translated into 63 languages, with English, French, Portuguese, German, Spanish, Italian, Dutch, Polish and Russian having full…N/A
Pricing
Optimizely Customized CommercePrestaShop
Editions & Modules
No answers on this topic
PrestaShop
Free
Offerings
Pricing Offerings
Optimizely Customized CommercePrestaShop
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Customized CommercePrestaShop
Top Pros
Top Cons
Features
Optimizely Customized CommercePrestaShop
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
PrestaShop
7.3
5 Ratings
5% below category average
Product catalog & listings8.525 Ratings9.75 Ratings
Product management4.825 Ratings7.75 Ratings
Bulk product upload8.721 Ratings5.04 Ratings
Branding5.223 Ratings5.04 Ratings
Mobile storefront7.020 Ratings9.75 Ratings
Product variations7.021 Ratings5.04 Ratings
Website integration8.724 Ratings9.85 Ratings
Visual customization8.623 Ratings6.04 Ratings
CMS8.925 Ratings7.85 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
PrestaShop
6.9
5 Ratings
9% below category average
Abandoned cart recovery8.715 Ratings6.03 Ratings
Checkout user experience8.719 Ratings7.95 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
PrestaShop
7.8
5 Ratings
6% below category average
eCommerce security8.817 Ratings7.85 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
PrestaShop
6.6
12 Ratings
12% below category average
Promotions & discounts8.421 Ratings7.95 Ratings
Personalized recommendations8.521 Ratings5.14 Ratings
SEO4.421 Ratings6.912 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
PrestaShop
9.0
5 Ratings
15% above category average
Multi-site management8.620 Ratings7.85 Ratings
Order processing8.819 Ratings8.85 Ratings
Inventory management8.815 Ratings9.65 Ratings
Shipping8.816 Ratings10.04 Ratings
Custom functionality5.723 Ratings8.75 Ratings
Best Alternatives
Optimizely Customized CommercePrestaShop
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Customized CommercePrestaShop
Likelihood to Recommend
8.6
(26 ratings)
7.6
(13 ratings)
Likelihood to Renew
4.6
(2 ratings)
1.0
(1 ratings)
Usability
7.4
(7 ratings)
3.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
8.2
(1 ratings)
2.0
(1 ratings)
Implementation Rating
2.7
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Optimizely Customized CommercePrestaShop
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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PrestaShop
This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable. The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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PrestaShop
  • The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions.
  • Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time.
  • The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice.
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Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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PrestaShop
  • Not a lot of free templates.
  • Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced.
  • Being able to change the look of your automatic emails via default settings can also be introduced.
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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PrestaShop
Considering the problems we had and still have, 0.
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Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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PrestaShop
The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
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Reliability and Availability
Optimizely
No answers on this topic
PrestaShop
100s of implementation and so far no major security breaches.
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Performance
Optimizely
No answers on this topic
PrestaShop
Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
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Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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PrestaShop
Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
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Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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PrestaShop
No answers on this topic
Alternatives Considered
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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PrestaShop
It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
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Scalability
Optimizely
No answers on this topic
PrestaShop
This is the best example of "If it's not broken, don't fix it!".
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Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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PrestaShop
  • It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service.
  • It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process.
  • The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

PrestaShop Screenshots

Screenshot of Screenshot of Screenshot of