35 Ratings
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Score 8 out of 100
4 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Oracle Content Marketing (Compendium), legacy

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Anonymous | TrustRadius Reviewer

Persado

Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
Tim Taylor | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Oracle Content Marketing (Compendium), legacy
7.2
Persado
Ideation
Oracle Content Marketing (Compendium), legacy
6.3
Persado
Approval workflows
Oracle Content Marketing (Compendium), legacy
9.0
Persado
Content collaboration
Oracle Content Marketing (Compendium), legacy
7.6
Persado
Content calendar
Oracle Content Marketing (Compendium), legacy
7.4
Persado
Network for content licensing/production
Oracle Content Marketing (Compendium), legacy
5.5
Persado

Content Publishing

Oracle Content Marketing (Compendium), legacy
6.6
Persado
Content hub
Oracle Content Marketing (Compendium), legacy
6.5
Persado
Forms / Gated content
Oracle Content Marketing (Compendium), legacy
6.1
Persado
Embedded CTAs
Oracle Content Marketing (Compendium), legacy
7.1
Persado
Content distribution
Oracle Content Marketing (Compendium), legacy
7.2
Persado
Content promotion
Oracle Content Marketing (Compendium), legacy
6.1
Persado
Content automation
Oracle Content Marketing (Compendium), legacy
6.7
Persado

Content Reporting & Analytics

Oracle Content Marketing (Compendium), legacy
6.6
Persado
Audience profiling and targeting
Oracle Content Marketing (Compendium), legacy
6.1
Persado
Closed-loop tracking and reporting
Oracle Content Marketing (Compendium), legacy
6.1
Persado
Content performance analytics
Oracle Content Marketing (Compendium), legacy
8.1
Persado
Campaign optimization dashboard
Oracle Content Marketing (Compendium), legacy
6.4
Persado
Competitive analytics
Oracle Content Marketing (Compendium), legacy
6.3
Persado

Pros

Oracle Content Marketing (Compendium), legacy

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
Anonymous | TrustRadius Reviewer

Persado

  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
Steffany Winkelmann | TrustRadius Reviewer

Cons

Oracle Content Marketing (Compendium), legacy

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Anonymous | TrustRadius Reviewer

Persado

  • Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
  • When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
  • Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
Tim Taylor | TrustRadius Reviewer

Likelihood to Renew

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Anonymous | TrustRadius Reviewer

Persado

No score
No answers yet
No answers on this topic

Usability

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 1 answer
It has never been down since we have used this software.
Anonymous | TrustRadius Reviewer

Persado

No score
No answers yet
No answers on this topic

Support Rating

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 2 answers
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Anonymous | TrustRadius Reviewer

Persado

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 6.0
Based on 2 answers
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Anonymous | TrustRadius Reviewer

Persado

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle Content Marketing (Compendium), legacy

While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Anonymous | TrustRadius Reviewer

Persado

Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
Steffany Winkelmann | TrustRadius Reviewer

Return on Investment

Oracle Content Marketing (Compendium), legacy

  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Anonymous | TrustRadius Reviewer

Persado

  • Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
  • Open rate improvement of 11% between control subjects and Persado subjects.
  • Click rate improvement of 27% between control subjects and Persado subjects.
Tim Taylor | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle Content Marketing (Compendium), legacy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Persado

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle Content Marketing (Compendium), legacy
6.3
Persado
10.0

Likelihood to Renew

Oracle Content Marketing (Compendium), legacy
8.0
Persado

Usability

Oracle Content Marketing (Compendium), legacy
10.0
Persado

Support Rating

Oracle Content Marketing (Compendium), legacy
10.0
Persado

Implementation Rating

Oracle Content Marketing (Compendium), legacy
6.0
Persado

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