Top Rated
601 Ratings
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Score 7.8 out of 100
31 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Pega Customer Engagement Suite
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Pega Customer Engagement Suite
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Pega Customer Engagement Suite
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Customer Engagement Suite
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Customer Engagement Suite
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Pega Customer Engagement Suite
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Pega Customer Engagement Suite
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Pega Customer Engagement Suite
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Pega Customer Engagement Suite
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Pega Customer Engagement Suite

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Pega Customer Engagement Suite
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Pega Customer Engagement Suite
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Pega Customer Engagement Suite
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Pega Customer Engagement Suite
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Pega Customer Engagement Suite

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Customer Engagement Suite
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Pega Customer Engagement Suite
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Pega Customer Engagement Suite

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Customer Engagement Suite
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Pega Customer Engagement Suite
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Pega Customer Engagement Suite

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Customer Engagement Suite
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Customer Engagement Suite
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Customer Engagement Suite
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Customer Engagement Suite

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Pega Customer Engagement Suite
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Customer Engagement Suite
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Customer Engagement Suite
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Pega Customer Engagement Suite
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Pega Customer Engagement Suite
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Pega Customer Engagement Suite

Sales Force Automation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.2
Workflow management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0
Territory management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
6.6
Opportunity management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0
Integration with email client (e.g., Outlook or Gmail)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.3
Interaction tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.6

Customer Service & Support

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.6
Case management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.9
Call center management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.7
Help desk management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.2

Marketing Automation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0
Lead management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0
Email marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0

CRM Project Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.1
Task management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.4
Reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.7

CRM Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0
Pipeline visualization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.1
Customizable reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0

Customization

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.6
Custom fields
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.0
Custom objects
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.8
Scripting environment
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.6
API for custom integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.0

Security

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.1
Single sign-on capability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.1
Role-based user permissions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.1

Social CRM

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.7
Social data
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.8
Social engagement
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.5

Integrations with 3rd-party Software

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.0
Marketing automation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
7.0

Platform

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.2
Mobile access
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pega Customer Engagement Suite
8.2

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Pega Customer Engagement Suite

We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and predictive analytics.
John Silva, MBA | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Pega Customer Engagement Suite

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Pega Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Pega Customer Engagement Suite
8.0

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Pega Customer Engagement Suite

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Pega Customer Engagement Suite

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Pega Customer Engagement Suite

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Pega Customer Engagement Suite

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Pega Customer Engagement Suite

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Pega Customer Engagement Suite

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Pega Customer Engagement Suite

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Pega Customer Engagement Suite

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Pega Customer Engagement Suite

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