Perfect Audience vs. Verizon Media Ad Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Verizon Media Ad Platform
Score 7.1 out of 10
N/A
Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies advertiser and publisher solutions including SSP, DSP, a native ad marketplace, and Verizon Media Exchanges, which the vendor describes as the only direct source for O&O supply such as Yahoo, AOL, HuffPost, ESPN, Fox,…N/A
Pricing
Perfect AudienceVerizon Media Ad Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect AudienceVerizon Media Ad Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Perfect AudienceVerizon Media Ad Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
5% above category average
Verizon Media Ad Platform
7.6
6 Ratings
0% below category average
Data Transfer8.01 Ratings7.66 Ratings
DSP integration8.01 Ratings7.65 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
6% above category average
Verizon Media Ad Platform
7.8
9 Ratings
1% below category average
Ad campaign creation8.01 Ratings8.39 Ratings
Ad deployment9.01 Ratings8.48 Ratings
Display advertising9.01 Ratings7.69 Ratings
Ad display and retargeting segmentation8.01 Ratings7.69 Ratings
Sequence targeting8.01 Ratings7.06 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
7% above category average
Verizon Media Ad Platform
7.6
9 Ratings
2% below category average
Ad dashboards8.01 Ratings7.29 Ratings
Ad performance reports9.01 Ratings8.09 Ratings
Ad conversion tracking9.01 Ratings7.69 Ratings
Ad attribution reporting8.01 Ratings8.06 Ratings
Cross-channel ad management8.01 Ratings7.76 Ratings
Ad forecasting and optimization8.01 Ratings7.38 Ratings
Best Alternatives
Perfect AudienceVerizon Media Ad Platform
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
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User Ratings
Perfect AudienceVerizon Media Ad Platform
Likelihood to Recommend
8.0
(1 ratings)
7.6
(10 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudienceVerizon Media Ad Platform
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Yahoo (Verizon Media)
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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ScreenShots