Social Suite by Reputation.com vs. Union Metrics (discontinued)

NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.

Incentivized

It's well suited for monitoring brand mentions and estimating the impact of unfortunate situations on Twitter.

Incentivized

• There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
• I really enjoy the "stream" feature and love the reports that NUVI creates.
• The dashboards for each monitor is also very easy and friendly to use.

Incentivized

• Quickly build a snapshot report based on keywords or hashtags.
• Ability to consistently monitor brand mentions over time.
• Various output options available including PDF or XLS files.

Incentivized

• There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
• It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
• Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.

Incentivized

• Monitoring mentions beyond Twitter.
• Many issues are due to APIs, but in some cases there are restrictions on the number of terms you can track.
• Ability to set standard/saved terms (e.g. brand name) when building new trackers to save time.

Incentivized

I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me

See my previous comments

NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at

Tweetreach is very affordable and quite flexible for what you pay for. We use it regularly as it is able to capture data not available in some of the most expensive tools we have access to.

Incentivized

• Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
• ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
• Happier clients - With greater efficiency comes faster turn around times and happier clients.

• Ability to provide quick reports to senior executives in an easy to read format.
• Great way to track who is talking about your brand and their overall influence on Twitter.
• Very affordable product, and useful for any size business.

Incentivized