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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    Right On InteractiveSignpost
    Editions & Modules
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    No answers on this topic
    Offerings
    Pricing Offerings
    Right On InteractiveSignpost
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll contracts are annual—
    More Pricing Information
    Features
    Right On InteractiveSignpost
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Right On Interactive and Signpost
    Feature
    Right On Interactive
    7.0
    1 Ratings
    10% below category average
    Signpost
    -
    Ratings
    WYSIWYG email editor7.01 Ratings00 Ratings
    Landing pages6.01 Ratings00 Ratings
    Email deliverability reporting7.01 Ratings00 Ratings
    Triggered drip sequences8.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Right On Interactive and Signpost
    Feature
    Right On Interactive
    8.5
    1 Ratings
    7% above category average
    Signpost
    -
    Ratings
    Lead scoring and grading8.01 Ratings00 Ratings
    Automated sales alerts and tasks9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Right On Interactive and Signpost
    Feature
    Right On Interactive
    8.0
    1 Ratings
    6% above category average
    Signpost
    -
    Ratings
    Social profile integration8.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Right On Interactive and Signpost
    Feature
    Right On Interactive
    8.5
    1 Ratings
    12% above category average
    Signpost
    -
    Ratings
    Dashboards9.01 Ratings00 Ratings
    Standard reports8.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Right On Interactive and Signpost
    Feature
    Right On Interactive
    7.5
    1 Ratings
    2% below category average
    Signpost
    -
    Ratings
    Customizability7.01 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
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    Right On InteractiveSignpost
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    Score9.9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Right On InteractiveSignpost
    Likelihood to Recommend
    7.0
    (1 ratings)
    1.3
    (2 ratings)
    User Testimonials
    Right On InteractiveSignpost
    Likelihood to Recommend
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Return on Investment
    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index