The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
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SecurID
Score 9.2 out of 10
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SecurID, a company and solution suite from RSA, is an identity and access management suite supporting access management, authentication, and identity governance.
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
Easy to implement and support. Flexible platforms and user-friendly interface. Not a lot of customization is available to customers and response time of support could be better. There are now competing products that utilize new features like facial recognition. Using camera and fingerprint sensors are becoming standard in smartphones so RSA SecureID should offer those as options.
SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
Slow to provide updates to latest operating system versions.
While the GUI is clean and easy to use, it does look very dated.
There is not an option for a temporary code to log in. It would be nice for situations where you are at a remote site but don't have your device (laptop, phone, etc.) with you, as well as other situations.
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Long story short, does the job. Can use company credentials to setup and access the account for SecurID. Easy to setup and implement. Doesn't have a high learning curve.
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Using it very frequently, it's important that its straight forward and I do not have to go through unnecessary hoops to achieve something seemingly simple. Can setup using the company credentials and do not have to setup up a separate account. Setup was fast and easy. GUI is very straight forward and quick.
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Their support for onboarding and set-up is quite good. The only issues we tend to have are obtaining new user devices. These need to be planned ahead of time.
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
Overall MS AAD is good but we have had a few too many reliability issues with the product that have lead to enterprise authentication outages over the last year. The Senior executives have a preference on Securid to be more reliable than MS AAD. SecurID does a better job in Integration for legacy on-premise applications for instance.
Implementing RSA SecurID has allowed us to help our clients understand we are committed to compliance.
Implementing RSA SedcurID has, however, negatively impacted employee productivity. Employees need to be aware of the additional steps they need to take to authenticate to a protected system.
RSA SecurID has helped us with our compliance audits.
