SAP Marketing Cloud vs. Uptempo

The tool integrates seamlessly with SAP's customer experience suite, when you have an e-commerce platform from a different vendor it is less appropriate and more difficult to integrate although it is possible to do so.

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!

• Great integration capabilities with SAP Cx suite
• Relatively easy to implement
• Great configurability

• The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
• Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
• The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.

• Higher costs compared with competitors
• Its architecture is a bit outdated
• Some annoying system errors might come around

• Integrate the marketing department closer to the other companies departments output.
• Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
• We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.

Incentivized

I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.

Incentivized

Easy to use and allows you to track just about anything that's important to your business

Incentivized

Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.

• Return of investment of our customers in traffic increase
• Better insight into customer preferences
• Increase in customer base

• We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
• We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.

Incentivized