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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A

    Yesmail360i

    Score7.9 out of 10
    N/AYes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
    Pricing
    SkywordYesmail360i
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SkywordYesmail360i
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SkywordYesmail360i
    Content Publishing
    Comparison of Content Publishing features of Skyword and Yesmail360i
    Feature
    Skyword
    8.2
    3 Ratings
    5% above category average
    Yesmail360i
    -
    Ratings
    Content hub8.53 Ratings00 Ratings
    Content distribution8.53 Ratings00 Ratings
    Content promotion7.52 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Skyword and Yesmail360i
    Feature
    Skyword
    8.5
    3 Ratings
    14% above category average
    Yesmail360i
    -
    Ratings
    Closed-loop tracking and reporting8.03 Ratings00 Ratings
    Content performance analytics9.03 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Skyword and Yesmail360i
    Feature
    Skyword
    -
    Ratings
    Yesmail360i
    9.9
    5 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings9.95 Ratings
    Dynamic content00 Ratings9.93 Ratings
    Ability to test dynamic content00 Ratings9.93 Ratings
    Landing pages00 Ratings9.82 Ratings
    A/B testing00 Ratings9.94 Ratings
    Mobile optimization00 Ratings9.93 Ratings
    Email deliverability reporting00 Ratings10.03 Ratings
    List management00 Ratings9.94 Ratings
    Triggered drip sequences00 Ratings9.93 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Skyword and Yesmail360i
    Feature
    Skyword
    -
    Ratings
    Yesmail360i
    9.9
    4 Ratings
    26% above category average
    Dashboards00 Ratings9.94 Ratings
    Standard reports00 Ratings9.94 Ratings
    Custom reports00 Ratings9.94 Ratings
    Best Alternatives
    SkywordYesmail360i
    Small Businesses
    Contently
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SkywordYesmail360i
    Likelihood to Recommend
    8.7
    (4 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.9
    (4 ratings)
    Usability
    -
    (0 ratings)
    5.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SkywordYesmail360i
    Likelihood to Recommend
    Skyword, Inc
    It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
    Incentivized
    Read full review
    Pros
    Skyword, Inc
    • Creating a lot of content quickly and efficiently
    • Identifying new and important topics and content areas to explore
    • Providing timely and helpful account service
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • Large Enterprise email campaigns for Fortune 500 clients.
    • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
    • Software is very easy to use and ramp up time was short.
    Read full review
    Cons
    Skyword, Inc
    • No current cons or issues with their services and platform.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
    • A lot of common functionality has to be built in... Which costs extra
    • Support isn't the best, they do respond but not at the speed I would like.
    Incentivized
    Read full review
    Likelihood to Renew
    Skyword, Inc
    No answers on this topic
    Yes Lifecycle Marketing
    I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
    Read full review
    Usability
    Skyword, Inc
    No answers on this topic
    Yes Lifecycle Marketing
    Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
    Read full review
    Support Rating
    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    Very easy to get a hold of an actual person and quick responses.
    Read full review
    Alternatives Considered
    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
    Incentivized
    Read full review
    Return on Investment
    Skyword, Inc
    • High quality leads that increased our bottom line
    • Increased awareness and engagement with our social and digital activities
    Incentivized
    Read full review
    Yes Lifecycle Marketing
    • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
    Read full review
    ScreenShots

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.