SmartyAds DSP vs. TubeMogul (discontinued)

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

Incentivized

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple

Incentivized

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
• Managing our block list has been effective as well.

Incentivized

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

• Setting up PMP deals needs to be more seamless
• Missing functionality with reporting
• Easier view in platform to see which placements have spent

Incentivized

I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.

Incentivized

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

Incentivized

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized

• Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.

Incentivized