This review does not include a rating.
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100
This review does not include a rating.

Feature Set Ratings

    Content Creation

    8.1

    Sprinklr Modern Marketing & Advertising

    81%

    TechValidate

    Feature Set Not Supported
    N/A
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Ideation

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Approval workflows

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Content collaboration

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    Content calendar

    9.0
    90%
    4 Ratings
    N/A
    0 Ratings

    Network for content licensing/production

    7.3
    73%
    1 Rating
    N/A
    0 Ratings

    Content Publishing

    7.9

    Sprinklr Modern Marketing & Advertising

    79%

    TechValidate

    Feature Set Not Supported
    N/A
    Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

    Content hub

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Forms / Gated content

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Content distribution

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Content promotion

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Content automation

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Content Reporting & Analytics

    7.4

    Sprinklr Modern Marketing & Advertising

    74%

    TechValidate

    Feature Set Not Supported
    N/A
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Audience profiling and targeting

    5.5
    55%
    7 Ratings
    N/A
    0 Ratings

    Closed-loop tracking and reporting

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    Content performance analytics

    7.5
    75%
    7 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Competitive analytics

    8.5
    85%
    6 Ratings
    N/A
    0 Ratings

    Attribute Ratings

      Likelihood to Recommend

      7.4

      Sprinklr Modern Marketing & Advertising

      74%
      16 Ratings

      TechValidate

      N/A
      0 Ratings

      Support Rating

      8.4

      Sprinklr Modern Marketing & Advertising

      84%
      28 Ratings

      TechValidate

      N/A
      0 Ratings

      Likelihood to Recommend

      Sprinklr Modern Marketing & Advertising

      Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
      Anonymous | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Pros

      Sprinklr Modern Marketing & Advertising

      • Great personal attention from our account executive. They tried their best to coach and onboarding.
      • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
      • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
      Alissa Calomino | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Cons

      Sprinklr Modern Marketing & Advertising

      • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
      Corey Walker | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Pricing Details

      Sprinklr Modern Marketing & Advertising

      General

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services
      Entry-level set up fee?
      No

      Starting Price

      TechValidate

      General

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services
      Entry-level set up fee?
      No

      Starting Price

      Support Rating

      Sprinklr Modern Marketing & Advertising

      Sprinklr Modern Marketing & Advertising 8.4
      Based on 28 answers
      We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
      Anonymous | TrustRadius Reviewer

      TechValidate

      No score
      No answers yet
      No answers on this topic

      Alternatives Considered

      Sprinklr Modern Marketing & Advertising

      We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
      Robert Lange | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Return on Investment

      Sprinklr Modern Marketing & Advertising

      • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
      • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
      • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
      • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
      Anonymous | TrustRadius Reviewer

      TechValidate

      No answers on this topic

      Add comparison