SurferSEO vs. WordTracker

Surfer is well suited for:

• Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
• To identify NLP terms and the frequency of terms to be added to the page
• To find internal linking opportunities
• To plan pillar pages/topic clusters

Surfer is not a tool for

• Technical SEO
• Crawl Audits
• Serp / Keyword Tracking
• Project Management

Incentivized

To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.

Incentivized

• Analysis for on-page ranking factors
• Competition analytics
• NLP Analysis for webpage content
• Content SEO scoring
• Content editor with details about what to rank for
• Plugin that helps with search data on Google

Incentivized

• Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
• WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
• WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
• We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
• This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Incentivized

• AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
• Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
• Backlinks: Surfer does have a backlink crawler, but it's quite limited

Incentivized

• More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
• Pricing could be more affordable
• Better explore keywords that indicate a customer is ready to purchase

Incentivized

• Good bang for the buck.
• Makes the work flow easier by being able to extract data faster.
• Quick for my team to learn how to use.
• Lots of data. Really really lots of data.
• Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.

Incentivized

I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors

Incentivized

• Surfer has been a key tool in the past to help us rank many clients
• We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
• The results from using surfer on an article were easily seen within 3 months on average.

Incentivized

• WordTracker helped come up with strong keywords for Search Ads which increased click throughs
• Helped maximize the keywords used on client websites and improve the quality of leads coming through