Swrve vs. Vero Workflows

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Swrve
Score 9.0 out of 10
N/A
N/AN/A
Vero Workflows
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$99
per month
Pricing
SwrveVero Workflows
Editions & Modules
No answers on this topic
Starter - unlimited email and push messages
$125
15,000 subscribers
Growth - unlimited email and push messages
$199
50,000 subscribers
Pro - unlimited email and push messages
$399
100,000 subscribers
Scale - unlimited email and push messages
$749
200,000 subscribers
Enterprise - unlimited email and push messages
$1,049+
200,000+ subscribers
Offerings
Pricing Offerings
SwrveVero Workflows
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave 15% with an annual subscription
More Pricing Information
Features
SwrveVero Workflows
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Swrve
-
Ratings
Vero Workflows
8.1
2 Ratings
2% above category average
WYSIWYG email editor00 Ratings6.02 Ratings
Dynamic content00 Ratings9.01 Ratings
Ability to test dynamic content00 Ratings10.02 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings8.04 Ratings
List management00 Ratings9.02 Ratings
Triggered drip sequences00 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Swrve
-
Ratings
Vero Workflows
6.0
2 Ratings
23% below category average
Dashboards00 Ratings9.02 Ratings
Standard reports00 Ratings8.02 Ratings
Custom reports00 Ratings1.01 Ratings
Best Alternatives
SwrveVero Workflows
Small Businesses
OneSignal
OneSignal
Score 9.2 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Emma
Emma
Score 8.9 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Emma
Emma
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SwrveVero Workflows
Likelihood to Recommend
9.0
(2 ratings)
8.0
(2 ratings)
User Testimonials
SwrveVero Workflows
Likelihood to Recommend
Swrve
Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros
Swrve
  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
Read full review
Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
Swrve
  • Ability to customize the main dashboard
Read full review
Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Alternatives Considered
Swrve
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
Read full review
Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment
Swrve
  • Our app usage and engagement has increased since implementing Swrve.
  • We solved a major business need of giving users real time push alerts for important account actions.
  • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
Read full review
Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
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ScreenShots

Vero Workflows Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit