Swrve vs Vero Workflows

• Setting up and managing multivariate tests
• Applying segments/cohorts set up for one campaign or test to another
• Serving different config data files to different player segments

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• Segmentation
• Contact management
• Template design

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• Ability to customize the main dashboard

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• Migration from our previous provider took longer than we initially expected.
• The email template options are a bit limited compared to other email software.

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• Our app usage and engagement has increased since implementing Swrve.
• We solved a major business need of giving users real time push alerts for important account actions.
• Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.

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• The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
• Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
• While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.

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