Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Tealium Customer Data Hub
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
Tealium Customer Data Hub
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Tealium Customer Data Hub
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Tealium Customer Data Hub
Considered Both Products
Tealium Customer Data Hub
Chose Tealium Customer Data Hub
All of these products they have the final usage of these technologies is all of the times around using Insider. For example, you have a CDP capability, but in order to activate to their own digital channels like WhatsApp or SMS or personalization on site, and you have other …
Chose Tealium Customer Data Hub
SalesForce and Adobe are too monolithic and not flexible enough. Segment is a strong competitor for the Tealium Customer Data Hub and has an excellent UI.
Chose Tealium Customer Data Hub
Tealium Customer Data Hub focus on security and privacy is second to none, especially when you start to compare these to their competitors. This was one of the main reasons that we recommend it to our clients along with its ability to be easily managed by IT and marketing teams …
Chose Tealium Customer Data Hub
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is …
Chose Tealium Customer Data Hub
Tealium Customer Data Hub is much more flexible and powerful compared to other data hubs we evaluated.
Chose Tealium Customer Data Hub
Tealium Customer Data Hub is the clear leader in real-time capabilities, its platform agnostic approach means that it works well with everybody and doesn't require necessary features to be built or still be on the roadmap, or require custom workarounds to function.
Chose Tealium Customer Data Hub
Teallium is more robust than the others and also easier to use. The others require a more technical user.
Chose Tealium Customer Data Hub
It’s a great data management product but meant for technical teams and excluded marketers from ease of instrumentation.
Chose Tealium Customer Data Hub
Privacy features that Tealium Customer Data Hub offers that Adobe was lacking.
Chose Tealium Customer Data Hub
Privacy and ability to control what data is sent to customer’s analytics platforms.
Chose Tealium Customer Data Hub
Tealium Customer Data Hub currently has a lot more integrations and product offerings than Freshpaint. The contracting process for Tealium Customer Data Hub is a lot smoother and faster than Freshpaint. Freshpaint, at least for GA4, has a better integration as its proxy server, …
Chose Tealium Customer Data Hub
I've used Lytics as well, but that is not an option. AEP has better ID resolution insights and segmentation capabilities. My new company uses Tealium, so I was not involved in the decision, but I am tasked with proving value. Tealium is more affordable than Adobe and doesn't …
Chose Tealium Customer Data Hub
We were using Tealium since the beginning and the integrations between TiQ and TCDH was seamless. We were able to get up and running quickly and start activating audiences to improve our marketing and personalization.
Chose Tealium Customer Data Hub
Tealium has a more robust visitor profile than Target has, and we can pass in Tealium data into Target as opposed to the other way around.
Chose Tealium Customer Data Hub
Tealium Customer Data Hub is superior as it’s not a science project.
Chose Tealium Customer Data Hub
We were not happy with Ensighten support model and they lacked timely updates.
Features
Tealium Customer Data Hub
Tag Management
Comparison of Tag Management features of Product A and Product B
Tealium Customer Data Hub
8.2
12 Ratings
5% below category average
Tag library9.012 Ratings
Tag variable mapping8.012 Ratings
Ease of writing custom tags8.012 Ratings
Rules-driven tag execution9.012 Ratings
Tag performance monitoring4.511 Ratings
Page load times8.911 Ratings
Mobile app tagging8.05 Ratings
Library of JavaScript extensions9.911 Ratings
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Tealium Customer Data Hub
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User Ratings
Tealium Customer Data Hub
Likelihood to Recommend
8.7
(124 ratings)
Likelihood to Renew
10.0
(15 ratings)
Usability
9.4
(12 ratings)
Availability
9.3
(2 ratings)
Performance
9.3
(4 ratings)
Support Rating
8.9
(77 ratings)
Online Training
8.0
(1 ratings)
Implementation Rating
10.0
(2 ratings)
Configurability
10.0
(1 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
Product Scalability
9.3
(2 ratings)
Professional Services
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
User Testimonials
Tealium Customer Data Hub
Likelihood to Recommend
Tealium
For more suited, I'll say highly regulated industry around data like healthcare, insurance, finance, where Tealium can be very helpful and for clients that don't have much different channels where they interact with their clients. So companies that only sell on internet and are a small company, I can see Tealium being the best usage for these clients, for these companies.
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Pros
Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
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Cons
Tealium
  • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
  • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
  • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
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Likelihood to Renew
Tealium
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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Usability
Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
Tealium
It's been flawless as far as I am concerned.
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Performance
Tealium
Sometimes publishing can take longer than expected
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Support Rating
Tealium
The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
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Online Training
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Tealium
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
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Contract Terms and Pricing Model
Tealium
Like anything it could be cheaper but we still feel we get value from it.
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Scalability
Tealium
Never had an issue, scales as we use it.
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Professional Services
Tealium
Very easy to work with and relatively cost effective
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Return on Investment
Tealium
  • I do not have a view into this kind of information, however the things that Tealium Customer Data Hub can deploy would surely take many more man-hours to complete without it. We probably would just not be able to do them.
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ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard