Looker Studio vs. Venngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Venngage
Score 7.7 out of 10
Small Businesses (1-50 employees)
Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.
$19
per month per user
Pricing
Looker StudioVenngage
Editions & Modules
No answers on this topic
Premium
$19
per month per user
Business
$49
per month per user
Enterprise
starting at $499
per month 10+ seats (billed yearly)
Offerings
Pricing Offerings
Looker StudioVenngage
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details50% discount for Premium and Business plans for annual pricing.
More Pricing Information
Features
Looker StudioVenngage
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.5
51 Ratings
11% below category average
Venngage
-
Ratings
Pixel Perfect reports8.235 Ratings00 Ratings
Customizable dashboards9.350 Ratings00 Ratings
Report Formatting Templates5.049 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
6.3
50 Ratings
24% below category average
Venngage
-
Ratings
Drill-down analysis7.442 Ratings00 Ratings
Formatting capabilities8.446 Ratings00 Ratings
Integration with R or other statistical packages2.923 Ratings00 Ratings
Report sharing and collaboration6.450 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
7.5
50 Ratings
11% below category average
Venngage
-
Ratings
Publish to Web9.244 Ratings00 Ratings
Publish to PDF6.943 Ratings00 Ratings
Report Versioning8.131 Ratings00 Ratings
Report Delivery Scheduling4.634 Ratings00 Ratings
Delivery to Remote Servers8.818 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
8.9
49 Ratings
8% above category average
Venngage
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.449 Ratings00 Ratings
Location Analytics / Geographic Visualization9.446 Ratings00 Ratings
Predictive Analytics8.024 Ratings00 Ratings
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Looker StudioVenngage
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All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioVenngage
Likelihood to Recommend
8.8
(51 ratings)
6.6
(7 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(3 ratings)
-
(0 ratings)
Support Rating
6.7
(10 ratings)
10.0
(1 ratings)
User Testimonials
Looker StudioVenngage
Likelihood to Recommend
Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Venngage
If you are a small business or even a small team within a larger firm, Venngage is extremely useful. Larger enterprises, with in-house designers or multiple design stakeholders, may not find the offering appropriate as it's THAT easy to use that it could lead to folks going outside the lines of official, corporate-mandated brand guidelines. That said, for small businesses, this is absolutely the best tool I have come across (after trying many from Adobe Spark to Canva and others), and for the monthly price of $49, you cannot beat the amount of original graphics and materials you are able to produce, without having any prior "design" experience to boot
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Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Venngage
  • Venngage comes with a good suite of templates for starting projects from. For anyone working with infographics, getting started is usually 3/4 of the battle and having a good set of templates to choose from is a nice feature to save you time searching the internet.
  • Venngage makes it easy to change colors on most of their shapes, lines, backgrounds, etc.. ie., it is simple to customize in Venngage, which is incredibly important if you have a large team of users and not a great deal of time to train them in working with these types of tools.
  • Venngage's auto-save feature is not only one of it's best assets, but it has saved our team many times! Not all competitors have this feature and when you're working with precision as intricate as you typically are with an Infographic, auto-save is imperative!
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Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Venngage
  • On closer inspection, many templates were the same.
  • I also found it a little difficult to edit for my purposes, which included being able to show more detailed analysis, for example, placing excel data in the file.
  • If you want to download in an editable manner, such as into Powerpoint, which is currently offered in beta production, you had to upgrade beyond the $19 charge to a more costly business plan.
  • There were constant email bots asking me to upgrade. I then went to cancel the subscription and the refund has been refused, after three emails explaining my situation.
  • I understand Venngage wishes to grow its business, but refusing refunds is not the way to do it. They should be trying to develop fans, not frustrated business people exploring this new product. I believe the Customer Service personnel should be empowered to do the right thing. If this poor customer service had not happened, I would have tapped this product from time to time for catch graphics. Now instead, I am steering clear and using products such as Canva
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Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Venngage
I use Venngage for a new project 1-2 times per week... I could not see using another program at this point.
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Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Venngage
No answers on this topic
Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Venngage
I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
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Alternatives Considered
Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
Read full review
Venngage
We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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Venngage
  • We used this basic platform for some our lower paying clients v/s using a more expensive tool.
  • We eventually had to take another platform to supplement Venngage, impacting our overall marketing investment.
  • Positively helped employee onboarding in terms of time commitment
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ScreenShots