We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM …
Verified User
Contributor
Chose Viralheat (Discontinued)
ViralHeat surpasses the Hootsuite software in every way.
Acquisio is significantly more expensive than Viralheat and we did not find the features to be very different. In fact, we did not find Acquisio providing the same level of functionality around sentiment. The area where Acquisio was stronger was on paid digital advertising.
Viralheat is a great tool, they are continuing to improve and integrate with new tools, which is something I did not see with previous softwares.
Verified User
Team Lead
Chose Viralheat (Discontinued)
We looked at tools that offer monitoring across social platforms. Viralheat eventually won our bid because of the simple user experience as well as their unlimited mentions offer.
We selected Viralheat because it offered the features we were looking for in a format that was easy for our marketing and product teams to use together.
Viralheat had the most comprehensive monitoring tool from what we saw. We liked the fact that they do not limit the number of mentions that come in through the topic profiles. Also, the UI/UX was much easier to work with.
We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and …
I like Viralheat better than Sprout Social and Hootsuite because it shows pictures that accompany your posts! Moreover, I like how the representatives are all very responsive when you have difficulties using Viralheat!
If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.