Likelihood to Recommend If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than
Semrush , which does a lot and is organized, on the whole, rather poorly.
Read full review Pros Keeping a tab on competitors organic and inorganic activities Helps identify where the competitor is getting the backlinks from. Identify competitors top content and the keywords that's bringing them traffic Get proper information of their current and past ADS run on Google. Read full review Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value. WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy. WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly. We use WordTracker frequently in our first phases of keyword research and have found it to be very solid. This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients. Read full review Cons As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture. When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to. Read full review More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales. Pricing could be more affordable Better explore keywords that indicate a customer is ready to purchase Read full review Likelihood to Renew Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review Good bang for the buck. Makes the work flow easier by being able to extract data faster. Quick for my team to learn how to use. Lots of data. Really really lots of data. Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there Read full review Support Rating SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Read full review Alternatives Considered I was surprised to find I preferred
Semrush when it comes to keyword research. SpyFu is great (and less expensive than
Semrush ), but I felt the data
Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in
Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Read full review Return on Investment Helping us track our ranking. It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear. You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place! Read full review WordTracker helped come up with strong keywords for Search Ads which increased click throughs Helped maximize the keywords used on client websites and improve the quality of leads coming through Read full review ScreenShots —