Social Media Management Software
Expion is a social media management tool that allows users to publish to multiple social accounts, respond to customers, and measure the impact of social activities.
According to the reviews on TrustRadius, Expion's customers include agencies, consumer goods, hospitality and retail.
Some of Expion's customers include Hanesbrands, Hilton Worldwide, and 360i.
|Best used for:||Publishing; measuring impact|
|Not as strong for:||Social intelligence|
|Most often compared to:||Hootsuite|
|Customer focus:||Agencies, enterprises|
|Channels covered*:||Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest, YouTube, FourSquare, Weibo; Listening-only: WordPress, Tumblr, Yelp|
|Rating Attribute||Expion||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||9||9||8.0|
|Likelihood to renew||8.1||9||7.6|
|Analytics & Insight||9||1||8.3|
|Expion Pros||Expion Cons|
The customer support team is responsive and helpful. In addition, users say the company is responsive to unique customer needs by providing customizations or new features.
Some users think the tool could be more user-friendly. One says implementation was time-consuming.
Users say Expion helps manage multiple social media accounts. In particular, they like the ease of scheduling posts, the live preview, the asset library, user permissions, the calendar view, and the ability to post in different languages.
Users mention different performance related issues, such as slow load times, glitches, and some functionalities not working properly.
Users like the dashboards in the tool, as well as the ability to export data for further analysis. Two users, however, say it can be difficult to understand the data due to its breadth and lack of visuals.
Expion Strengths: Expion has several different modules that customer can use in their social reporting, including Marketing Insights, Dynamic Dashboarding, and an Advanced Analysis module (legacy product). The two users who commented “it can be difficult to understand the data due to its breadth and lack of visuals” were using our legacy Advanced Analytics product.
Areas for Improvement: Expion recently transformed our entire user interface into a sleek, streamlined, customizable experience for all customers. This new interface improved on the usability, speed, and efficiency of the platform. Please see the following article for more information: http://www.expion.com/expion-redesign-its-hot-stuff/