What users are saying about

Acquisio

25 Ratings

AdRoll

70 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

AdRoll

70 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

AdRoll

I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes
Logan England profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
AdRoll
7.4
Data Transfer
Acquisio
AdRoll
7.5
DSP integration
Acquisio
AdRoll
7.2

Ad Campaigns

Acquisio
AdRoll
7.8
Ad campaign creation
Acquisio
AdRoll
8.1
Ad deployment
Acquisio
AdRoll
8.4
Display advertising
Acquisio
AdRoll
8.2
Ad display and retargeting segmentation
Acquisio
AdRoll
8.1
Sequence targeting
Acquisio
AdRoll
6.3

Ad Reporting & Analytics

Acquisio
AdRoll
6.9
Ad dashboards
Acquisio
AdRoll
7.5
Ad performance reports
Acquisio
AdRoll
7.4
Ad conversion tracking
Acquisio
AdRoll
6.5
Ad attribution reporting
Acquisio
AdRoll
6.7
Cross-channel ad management
Acquisio
AdRoll
7.3
Ad forecasting and optimization
Acquisio
AdRoll
6.0

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • Ad placement. Our ads see good engagement where AdRoll places them.
  • Campaign customization. There are many targeting and budget options within the campaign setup.
  • Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
  • Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
No photo available

Cons

  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
No photo available
  • I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
  • Examples of high performing display ads, suggestions on how to improve design and conversions.
  • Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
No photo available

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
No photo available
The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.
Billy Barker profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details