What users are saying about
25 Ratings
Top Rated
75 Ratings
25 Ratings
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Score 6.5 out of 101
Top Rated
75 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
AdRoll
7.7
Data Transfer
Acquisio
AdRoll
7.9
DSP integration
Acquisio
AdRoll
7.5

Ad Campaigns

Acquisio
AdRoll
8.3
Ad campaign creation
Acquisio
AdRoll
8.4
Ad deployment
Acquisio
AdRoll
8.7
Display advertising
Acquisio
AdRoll
8.7
Ad display and retargeting segmentation
Acquisio
AdRoll
8.4
Sequence targeting
Acquisio
AdRoll
7.5

Ad Reporting & Analytics

Acquisio
AdRoll
7.2
Ad dashboards
Acquisio
AdRoll
7.8
Ad performance reports
Acquisio
AdRoll
7.6
Ad conversion tracking
Acquisio
AdRoll
7.0
Ad attribution reporting
Acquisio
AdRoll
7.0
Cross-channel ad management
Acquisio
AdRoll
7.5
Ad forecasting and optimization
Acquisio
AdRoll
6.4

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
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AdRoll

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
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Cons

Acquisio

  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
No photo available

AdRoll

  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
Charles Kirkland profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Support

Acquisio

Acquisio 8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

Acquisio

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo

AdRoll

Cheaper and easier to use!
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Return on Investment

Acquisio

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo

AdRoll

  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
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Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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