Solid Product for Users of the Wider Adobe Stack
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe …
Overview
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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Popular Features
- Collection of first-party data (16)8.181%
- Collection of third-party data (16)8.181%
- Audience taxonomy (16)7.979%
- Data Analysis Dashboard (16)7.878%
Pricing
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What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Adobe Audience Manager?
Adobe Audience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.
The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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(71)Attribute Ratings
Reviews
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March 10, 2022
Solid Product for Users of the Wider Adobe Stack
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe Analytics, Adobe Experience Platform) to incorporate additional first party profiles and data points. When used with the full adobe stack it can be a powerful tool for activation across third party platforms and for brokering of data between enterprises. Overall, a solid product, but I’m waiting for it to be absorbed into the AEP stack instead of remaining a separate tool in the Experience Cloud.
- 2nd Party Data Brokering & Exchanges
- 3rd Party Platform Data Activation
- 1st Party Data Profiling and User Stitching
- Loosing functionality with the Death of 3rd Party Data
- Half Absorbed Functionality by AEP User Profiles
- No ability to sub-invoice for larger enterprises with multiple stakeholder groups
July 14, 2021
Adobe Audience Manager, a More Flexible DMP
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to try and find the best audiences to convert to grow client transactions and revenue for their business. It is used across the Analytics and media departments.
- Easy to use
- Clean UI
- Broad reach
- Customer service
- Product advancements
- New integrations
July 13, 2021
Boost your marketing strategy
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used across the whole organization. As an audience management system, it is possible to create customer segments and can target the right audiences. A key fact is Adobe Audience Manager can use data from third-party vendors.
- Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
- Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
- Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.
- Should be used in conjunction with the Adobe Experience Cloud stack
- Quite expensive compared to competitors
- Few predefined connectors in contrast to the big competitors
June 07, 2021
Managing the audience is easy npw
Score 10 out of 10
Vetted Review
Verified User
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
- Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
- Centralized data management
- Intuitive feature setup and menu
- UI does not loads, lags and is hard to troubleshoot
- Reporting seems limited
- Pricing is the biggest con
October 02, 2020
Very useful tool for making your data easier to access
I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the manager, it was decided on by our other leads, and I as they would be using it mostly. It's being used to address the business problem of disparate user data across many systems and departments. This is a place to get all our customer data centralized and avoid the issue of segmentation and overlapping projects. You may want to run a demo first as you can really get a feel for all the features its got. You may be surprised as to what it can do!
- Great way to combine all your customer data.
- Easy to use and straight forward interface.
- Fast and quick, saves valuable time.
- Database irregularities across different DB systems.
- Hard to get a troubleshoot ticket entered.
- Initial setup wasn't as easy as expected.
September 22, 2020
Great product for a great price
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our readership. It combines all of our sources to create a report for us to see what works the best for us and what we can improve upon.
- Audience analytics
- Audience profile
- Data source collection
- User interface
- FAQ section updated
- Better support
September 21, 2020
We got 20% increase in revenue with Adobe Audience Manager.
Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups, wether it is demographically or anything else.
- Granularity of Data is one of best feature to offer by Adobe Audience Manager.
- Integration with AdWords is another feature.
- With some specific features I've been able to increase my engagement up to 20%.
- Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
- The AdWords integration is not easy to do.
- UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
September 18, 2020
Adobe Audience Manager Review
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external data sources. Adobe Audience Manager helped us identify, segment, and activate audiences with precision and confidence. Some of the specific areas/metrics where we leveraged Adobe Audience Manager are: Site traffic and improved conversions, increasing wallet share of our existing customers by cross-selling, up-selling, improved lifetime value, and lower cost of conversion.
- Helps us know our audience better to improve messaging and targeting.
- Excellent segmentation.
- Easier integration with internal and external data sources.
- Integration with non-Adobe marketing products such as email automation products.
September 17, 2020
Great data management
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behaviour. Data management is a daily based activity, therefore I work with it on the clock while studying the niche for our organization. It helps us go forward with targeting the market with the proper tools and designs.
- Efficient
- Unbiased
- Privacy
- Easy to use
- Lack of extra tools
- Unpolished interface
- Improve shortcuts
September 15, 2020
The only presentation tool you'll ever need.
We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model and adapt it so that we can support in-person live facilitation training with online training, and it also supports our e-learning course work by allowing people another avenue to learn.
- Easy to add content
- Easy to use and master
- Easy to incorporate into tech
- The interface isn't that easy to understand.
- Set up, in terms of starting a presentation, isn't that easy.
- Works better with Adobe products, which isn't always a good thing.
September 12, 2020
Plan your time for extra training
Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience manager's addressable audience for a specific destination.
- More profitable ad campaigns.
- Target market the perfect customer.
- Create neat plugins.
- Customer ID's can go missing during exportation.
- The technology has a long learning curve for the novice.
- I would love to see video training materials for the beginner.
September 12, 2020
Well organized system for easy data management
Adobe Audience Manager is being used throughout our marketing and social media departments. We're planning to roll it out to other areas of the business as needs arise. It's being used to address the business problem of not being able to easily identify our audience segments and group them intelligently.
- Ease of use
- Fast data analysis and organization
- Fairly priced
- Support is tough to get in touch with
- Advanced options missing in some places
- Better reporting options
October 30, 2017
Great customer insights with some limitations
We implemented Adobe Audience Manager to gain specific insights into customer behavior. This implementation was made across our marketing and sales teams in the organization as a way to better understand our potential and existing customers. One of our greatest concerns at the time was that we didn't have enough data on our customers until after they had made contact and/or made a purchase. We instead wanted to be more proactive, attempting to understand their buying patterns and interests and therefore serve them content that catered to where they were in the buying process. Using AAM allowed to collect and analyze this data, realizing an overall increase of close to 20% revenue per customer. We also saw an increase in web traffic using AAM.
- We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
- By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
- Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
- Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
- Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
- While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.