Adobe Social Reviews

42 Ratings
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Score 7.8 out of 100

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Anonymous | TrustRadius Reviewer
February 25, 2016

Adobe Social - Impressive yet not

Score 1 out of 10
Vetted Review
Verified User
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Publishing with Adobe Social

8
The publishing capabilities for Adobe Social are pretty fantastic in terms of uploading photos, writing copy, populating frequently used hashtags, tagging users on Twitter, geotargeting by age, location, education, etc. The tagging tool is really easy to use, and we like that you can tag a post before you send it for approvals. The only issue we have is with Twitter Video and sometimes Facebook scheduled videos showing up weird once they are published by Adobe Social. It's an easy enough work around, but can be a bit tedious if community managers are on vacation or busy and must go publish posts natively for optimal viewing.
The analytics provided by Adobe Social is extremely lacking and our company does not use it.
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Feature Scorecard Summary

Boolean keyword searches (6)
2.0
Filtering out noise/spam (5)
2.0
Sentiment analysis (6)
2.0
Broad channel coverage (7)
3.0
Content planning and scheduling (8)
4.0
Audience targeting (7)
3.0
Content optimization (8)
2.0
Workflow management (8)
3.0
Automated routing and prioritization (7)
2.0
Customer interaction histories (7)
2.0
Bulk actions (7)
2.0
Lead generation (5)
2.0
Content marketing (7)
2.0
Paid media management (5)
2.0
Campaigns and promotions (6)
2.0
Twitter (8)
4.0
Facebook (8)
3.0
LinkedIn (5)
3.0
Google+ (7)
3.0
Instagram (5)
3.0
Pinterest (3)
3.0
YouTube (6)
1.0
Campaign success analytics (8)
2.0
Real-time tracking (7)
2.0
Competitor analysis (7)
2.0
Role-based user permissions & privileges (7)
3.0
Mobile access (5)
2.0

About Adobe Social

Adobe Social, incorporates technology from Context Optional and Efficient Frontier.

Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.

Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.

Customers tend to be medium to large enterprises.

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating Systems: Unspecified
Mobile Application:No