What users are saying about
41 Ratings
77 Ratings
41 Ratings
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Score 7.3 out of 101
77 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Zoho Social

Today it is vital to have regular, consistent social media posting and engagement over multiple accounts. Zoho is allowing me to not only keep up and keep track of multiple social media accounts it has afforded my time that can be spent engaging and growing my business without having to shuffle multiple accounts. Social media is a vital, necessary resource in today's competitive market, Zoho has given me the tools I need to keep up.
Starr Price profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Zoho Social
8.0
Boolean keyword searches
Adobe Social
2.0
Zoho Social
Filtering out noise/spam
Adobe Social
2.0
Zoho Social
Sentiment analysis
Adobe Social
2.0
Zoho Social
7.1
Broad channel coverage
Adobe Social
3.0
Zoho Social
9.0

Publishing

Adobe Social
3.0
Zoho Social
8.5
Content planning and scheduling
Adobe Social
4.0
Zoho Social
8.9
Audience targeting
Adobe Social
3.0
Zoho Social
8.9
Content optimization
Adobe Social
2.0
Zoho Social
7.6
Workflow management
Adobe Social
3.0
Zoho Social

Engagement

Adobe Social
2.0
Zoho Social
8.3
Automated routing and prioritization
Adobe Social
2.0
Zoho Social
8.5
Customer interaction histories
Adobe Social
2.0
Zoho Social
8.2
Bulk actions
Adobe Social
2.0
Zoho Social

Marketing

Adobe Social
2.0
Zoho Social
6.3
Lead generation
Adobe Social
2.0
Zoho Social
5.7
Content marketing
Adobe Social
2.0
Zoho Social
7.0
Paid media management
Adobe Social
2.0
Zoho Social
Campaigns and promotions
Adobe Social
2.0
Zoho Social

Channel coverage/integration

Adobe Social
2.9
Zoho Social
9.2
Twitter
Adobe Social
4.0
Zoho Social
9.5
Facebook
Adobe Social
3.0
Zoho Social
9.5
LinkedIn
Adobe Social
3.0
Zoho Social
9.2
Google+
Adobe Social
3.0
Zoho Social
9.1
Instagram
Adobe Social
3.0
Zoho Social
8.5
Pinterest
Adobe Social
3.0
Zoho Social
YouTube
Adobe Social
1.0
Zoho Social

Reporting/analytics

Adobe Social
2.0
Zoho Social
5.7
Campaign success analytics
Adobe Social
2.0
Zoho Social
8.9
Real-time tracking
Adobe Social
2.0
Zoho Social
Competitor analysis
Adobe Social
2.0
Zoho Social
2.4

Account management

Adobe Social
2.5
Zoho Social
7.3
Role-based user permissions & privileges
Adobe Social
3.0
Zoho Social
7.0
Mobile access
Adobe Social
2.0
Zoho Social
7.6

Pros

Adobe Social

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available

Zoho Social

  • Scheduling a post on three major social networks
  • Data focus
  • SmartQ Feature
Brian Holler profile photo

Cons

Adobe Social

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available

Zoho Social

  • Share to LinkedIn and FB groups
  • Include Instagram
  • Allow for more than one image per post
Brian Holler profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Zoho Social

Zoho Social 9.1
Based on 1 answer
We are really loving this tool for our business
Ira Moreland profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo

Zoho Social

Buffer posts fail, Hoot Suite is more complicated, Zoho is reliable and simple to use.
No photo available

Return on Investment

Adobe Social

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo

Zoho Social

  • Faster reporting by 20%
  • Mobile app decreases response times by at least 25%
  • Savings on small business clients software are from 10-12%
Željko Janković profile photo

Screenshots

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Additional Pricing Details

Zoho Social

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Social Editions & Modules

Edition
Free$01
Standard$102
Professional$503
  1. per user, per month
  2. 2 users, per month
  3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month

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