What users are saying about
40 Ratings
74 Ratings
40 Ratings
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Score 6.8 out of 101
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Zoho Social

Zoho Social is well suited because of robust features and functionality and a very fair price point for start-ups or small businesses looking for an effective way to proactively manage their social media presence. It is less well suited for a larger business that desires a greater level of automation from their social media platform
Justin Angelson, Digital and AI Solution Expert profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Zoho Social
7.8
Boolean keyword searches
Adobe Social
2.1
Zoho Social
Filtering out noise/spam
Adobe Social
2.1
Zoho Social
Sentiment analysis
Adobe Social
2.1
Zoho Social
7.1
Broad channel coverage
Adobe Social
3.1
Zoho Social
8.5

Publishing

Adobe Social
3.1
Zoho Social
7.0
Content planning and scheduling
Adobe Social
4.1
Zoho Social
7.8
Audience targeting
Adobe Social
3.2
Zoho Social
6.6
Content optimization
Adobe Social
2.2
Zoho Social
6.7
Workflow management
Adobe Social
3.1
Zoho Social

Engagement

Adobe Social
2.1
Zoho Social
7.4
Automated routing and prioritization
Adobe Social
2.1
Zoho Social
7.2
Customer interaction histories
Adobe Social
2.1
Zoho Social
7.5
Bulk actions
Adobe Social
2.1
Zoho Social

Marketing

Adobe Social
2.1
Zoho Social
7.7
Lead generation
Adobe Social
2.1
Zoho Social
7.5
Content marketing
Adobe Social
2.1
Zoho Social
7.8
Paid media management
Adobe Social
2.0
Zoho Social
Campaigns and promotions
Adobe Social
2.1
Zoho Social

Channel coverage/integration

Adobe Social
2.9
Zoho Social
8.5
Twitter
Adobe Social
4.2
Zoho Social
8.8
Facebook
Adobe Social
3.1
Zoho Social
8.8
LinkedIn
Adobe Social
3.1
Zoho Social
8.1
Google+
Adobe Social
3.1
Zoho Social
8.0
Instagram
Adobe Social
3.0
Zoho Social
8.5
Pinterest
Adobe Social
3.0
Zoho Social
YouTube
Adobe Social
1.1
Zoho Social

Reporting/analytics

Adobe Social
2.1
Zoho Social
6.8
Campaign success analytics
Adobe Social
2.1
Zoho Social
6.7
Real-time tracking
Adobe Social
2.1
Zoho Social
Competitor analysis
Adobe Social
2.1
Zoho Social
6.8

Account management

Adobe Social
2.6
Zoho Social
7.3
Role-based user permissions & privileges
Adobe Social
3.1
Zoho Social
7.0
Mobile access
Adobe Social
2.0
Zoho Social
7.6

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Dashboard - command center for all your social media accounts in one place. Great info and statistics at a glance.
  • Interaction - Zoho Social allows you to interact with people directly in real time, on any of the connected networks without having to login to that specific social media site. This saves time and allows you to really get into a good flow of interacting on social.
  • Multiple Brands - if you have multiple businesses, different locations, or manage accounts for clients, Zoho Social provides a really great way to monitor, manage, and interact, all from one login, for all of them. Very nice functionality.
Justin Angelson, Digital and AI Solution Expert profile photo

Cons

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available
  • If they had the functionality to curate and post content like Buffer does from RSS feeds it'd be amazing.
  • On occasion their support can take some time to get to you - however, they have always resolved my issues.
  • If Zoho Social posting UI was a little more streamlined, I would be inclined to perhaps consider moving all my social media management and marketing to them.
  • Also, I think they need easier integration with some third party services.
Justin Angelson, Digital and AI Solution Expert profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Zoho Social9.1
Based on 1 answer
We are really loving this tool for our business
Ira Moreland profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
No photo available
I've tried multiple platforms, some were good but fell short in either usability & ease, function or price point - Zoho was the clear winner for me.
Starr Price profile photo

Return on Investment

  • efficiency
  • post performance
No photo available
  • We haven't been around very long so this is hard to answer. We are getting a steady increase of likes and support group members from seeing us online, so I believe that is proof of some ROI.
Michael Hrehor profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Zoho Social

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zoho Social Editions & Modules
Zoho Social
Edition
Free
$01
Standard
$102
Professional
$503
1. per user, per month
2. 2 users, per month
3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month