What users are saying about
41 Ratings
77 Ratings
41 Ratings
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Score 7 out of 101
77 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Zoho Social

Zoho Social is well suited because of robust features and functionality and a very fair price point for start-ups or small businesses looking for an effective way to proactively manage their social media presence. It is less well suited for a larger business that desires a greater level of automation from their social media platform
Justin Angelson, Digital and AI Solution Expert profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Zoho Social
8.0
Boolean keyword searches
Adobe Social
2.0
Zoho Social
Filtering out noise/spam
Adobe Social
2.0
Zoho Social
Sentiment analysis
Adobe Social
2.0
Zoho Social
7.1
Broad channel coverage
Adobe Social
3.0
Zoho Social
8.9

Publishing

Adobe Social
3.1
Zoho Social
6.8
Content planning and scheduling
Adobe Social
4.0
Zoho Social
7.8
Audience targeting
Adobe Social
3.1
Zoho Social
6.2
Content optimization
Adobe Social
2.1
Zoho Social
6.5
Workflow management
Adobe Social
3.0
Zoho Social

Engagement

Adobe Social
2.0
Zoho Social
7.5
Automated routing and prioritization
Adobe Social
2.0
Zoho Social
7.2
Customer interaction histories
Adobe Social
2.0
Zoho Social
7.8
Bulk actions
Adobe Social
2.0
Zoho Social

Marketing

Adobe Social
2.0
Zoho Social
7.8
Lead generation
Adobe Social
2.0
Zoho Social
7.5
Content marketing
Adobe Social
2.0
Zoho Social
8.1
Paid media management
Adobe Social
2.0
Zoho Social
Campaigns and promotions
Adobe Social
2.0
Zoho Social

Channel coverage/integration

Adobe Social
2.9
Zoho Social
8.6
Twitter
Adobe Social
4.1
Zoho Social
9.0
Facebook
Adobe Social
3.1
Zoho Social
9.0
LinkedIn
Adobe Social
3.0
Zoho Social
8.3
Google+
Adobe Social
3.0
Zoho Social
8.2
Instagram
Adobe Social
3.0
Zoho Social
8.5
Pinterest
Adobe Social
3.0
Zoho Social
YouTube
Adobe Social
1.0
Zoho Social

Reporting/analytics

Adobe Social
2.0
Zoho Social
6.6
Campaign success analytics
Adobe Social
2.1
Zoho Social
6.3
Real-time tracking
Adobe Social
2.0
Zoho Social
Competitor analysis
Adobe Social
2.0
Zoho Social
6.9

Account management

Adobe Social
2.5
Zoho Social
7.3
Role-based user permissions & privileges
Adobe Social
3.0
Zoho Social
7.0
Mobile access
Adobe Social
2.0
Zoho Social
7.6

Pros

Adobe Social

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo

Zoho Social

  • You can get a snapshot in real time of your social media stats all in one place. This is our FAVORITE feature!
  • You can post to multiple social media sites with just one click. This is a huge time saver!
  • You can view all of your social activity in one dashboard. The design is beautiful and very easy to navigate.
Cindy Romanowski profile photo

Cons

Adobe Social

  • Content calendar layout is hard to follow along with
  • Shared logins don't load data consistently into each dashboard
  • Can't mass delete comments from your social page
No photo available

Zoho Social

  • I can't think of one thing I would change about Zoho Social. I love it that much!
Cindy Romanowski profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo

Zoho Social

No score
No answers yet
No answers on this topic

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Zoho Social

Zoho Social 9.1
Based on 1 answer
We are really loving this tool for our business
Ira Moreland profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Zoho Social

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites.
Sandy Adam profile photo

Zoho Social

I tried HootSuite but couldn't figure out how to use their software. We were looking for a tool that was much more user friendly and just made sense. There is no comparison between the two dashboards and Zoho's design far surpassed HootSuite in all categories
Cindy Romanowski profile photo

Return on Investment

Adobe Social

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available

Zoho Social

  • We haven't been around very long so this is hard to answer. We are getting a steady increase of likes and support group members from seeing us online, so I believe that is proof of some ROI.
Michael Hrehor profile photo

Screenshots

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Adobe Social
Additional Pricing Details

Zoho Social

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Social Editions & Modules

Zoho Social
Edition
Free
$01
Standard
$102
Professional
$503
1. per user, per month
2. 2 users, per month
3. 5 users, per month
Additional Pricing Details
Add Ons Users at $10 / user / month Brands $10 / brand / month

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