What users are saying about

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
66 Ratings
7 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
66 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Customer.io

Customer.io is perfect for drip email campaigns, meaning any scenario where you need to send a series of emails to a certain client. Ideal for engaging new prospects, maybe ones on a free trial for your own product, or for upselling clients based on their activity on your own site or their engagement with your own products. Also ideal for onboarding and tutorials/training emails. It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3. It's also excellent for A/B testing, so you can optimize whatever you're using it for.
Sean Anderson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Customer.io
9.2
WYSIWYG email editor
ActiveCampaign
7.7
Customer.io
9.0
Dynamic content
ActiveCampaign
7.3
Customer.io
8.0
Ability to test dynamic content
ActiveCampaign
7.4
Customer.io
8.0
Landing pages
ActiveCampaign
6.7
Customer.io
A/B testing
ActiveCampaign
7.1
Customer.io
9.0
Mobile optimization
ActiveCampaign
7.7
Customer.io
10.0
Email deliverability
ActiveCampaign
8.3
Customer.io
10.0
List management
ActiveCampaign
8.1
Customer.io
10.0
Triggered drip sequences
ActiveCampaign
9.3
Customer.io
10.0

Reporting & Analytics

ActiveCampaign
7.0
Customer.io
8.1
Dashboards
ActiveCampaign
7.0
Customer.io
8.6
Standard reports
ActiveCampaign
7.2
Customer.io
8.8
Custom reports
ActiveCampaign
6.8
Customer.io
7.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Drip emails
  • Analytics and reporting
  • Integrations and API access
Sean Anderson profile photo

Cons

  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Reporting could be more customizable -- for example, seeing breakdowns of analytics by cohorts took a little bit of finagling
Sean Anderson profile photo

Alternatives Considered

Dr Olivier Becherel - Leadership and Executive Coaching profile photo
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson profile photo

Return on Investment

  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Helped increase our new user engagement with our cloud-based software
  • Helped our sales team identify clients who had dropped off and stopped interacting with our software
  • Helped our sales and customer service team track which clients were completing their full registration process
  • Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns
Sean Anderson profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Customer.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Customer.io Editions & Modules
Customer.io
Edition
Small Business
$2501
Startup
$7501
Enterprise
$1,2501
Broadcast
$2,5001
1. month
Additional Pricing Details
Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per month