What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Customer.io

7 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Customer.io

7 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

Customer.io

Customer.io is perfect for drip email campaigns, meaning any scenario where you need to send a series of emails to a certain client. Ideal for engaging new prospects, maybe ones on a free trial for your own product, or for upselling clients based on their activity on your own site or their engagement with your own products. Also ideal for onboarding and tutorials/training emails. It's perfect if you want your email series to change dynamically based on customer engagement: for example, let's say you get a new client and want them to complete 3 key steps to register with you. If they take Step 1, but not Step 2 and 3, you don't want to email them asking to do Step 1. So Customer.io would automatically skip your "Step 1 Email" and move on to Step 2 and 3. It's also excellent for A/B testing, so you can optimize whatever you're using it for.
Sean Anderson profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Customer.io
9.4
WYSIWYG email editor
ActiveCampaign
7.7
Customer.io
9.1
Dynamic content
ActiveCampaign
7.4
Customer.io
8.3
Ability to test dynamic content
ActiveCampaign
7.5
Customer.io
8.3
Landing pages
ActiveCampaign
6.7
Customer.io
A/B testing
ActiveCampaign
7.2
Customer.io
9.1
Mobile optimization
ActiveCampaign
7.7
Customer.io
10.0
Email deliverability
ActiveCampaign
8.3
Customer.io
10.0
List management
ActiveCampaign
8.1
Customer.io
10.0
Triggered drip sequences
ActiveCampaign
9.3
Customer.io
10.0

Reporting & Analytics

ActiveCampaign
7.0
Customer.io
8.1
Dashboards
ActiveCampaign
7.1
Customer.io
8.5
Standard reports
ActiveCampaign
7.3
Customer.io
8.8
Custom reports
ActiveCampaign
6.7
Customer.io
7.0

Pros

  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
Viktor Nagornyy profile photo
  • Drip emails
  • Analytics and reporting
  • Integrations and API access
Sean Anderson profile photo

Cons

  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
Viktor Nagornyy profile photo
  • Reporting could be more customizable -- for example, seeing breakdowns of analytics by cohorts took a little bit of finagling
Sean Anderson profile photo

Alternatives Considered

Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.
Viktor Nagornyy profile photo
I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than Customer.io
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Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • Helped increase our new user engagement with our cloud-based software
  • Helped our sales team identify clients who had dropped off and stopped interacting with our software
  • Helped our sales and customer service team track which clients were completing their full registration process
  • Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns
Sean Anderson profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Customer.io

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Customer.io Editions & Modules
Customer.io
Edition
Small Business
$2501
Startup
$7501
Enterprise
$1,2501
Broadcast
$2,5001
1. month
Additional Pricing Details
Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per month