Solid email marketing tool worth considering for any team
March 20, 2017
Solid email marketing tool worth considering for any team
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Emma
Our marketing department used Emma for general newsletter and one off emails to relatively cold customer segments. The campaigns didn't have much support from our engineering team, so the goal of using Emma was to offer a non-technical email program to our marketing team. Our goal was mainly to drive leads for our sales team by sending additional information about our products to users who had opted in to receive emails from our company.
- Sends basic newsletter and scheduled email campaigns
- Easy email editing
- Easy client list imports
- At the time we used Emma, at least, the Salesforce integration was a bit complex.
- Emma was a fine program for sending general marketing emails to engage and warm up prospects.
- Sendgrid, MailChimp and ExpertSender
We chose Emma in addition to Sendgrid to protect the integrity of our transactional email deliverability. Emma's delivery rates were good. We later found MailChimp a bit cheaper and easier to work with in our specific use case but I still think it's worth testing Emma if you're looking for an email marketing program.