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Google Tag Manager

Google Tag Manager

Overview

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (61)
    9.9
    99%
  • Rules-driven tag execution (58)
    8.3
    83%
  • Tag library (59)
    7.8
    78%
  • Ease of writing custom tags (63)
    7.5
    75%
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Pricing

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Google Tag Manager

Google Tag Manager

N/A
Unavailable

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

25 people also want pricing

Alternatives Pricing

Falcon

Falcon

$499
per month
What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Product Demos

Aori Tutorial Demo Full Google Ads SKAG Setup

YouTube

Server-Side Tagging in Google Tag Manager (First Look & Demo)

YouTube

How to Setup Google Tag Manager for Clickfunnels: Step by Step

YouTube

Codeless Insight Tags Using Google Tag Manager

YouTube

A/B testing with Google Tag Manager - demo of gtmtesting.com

YouTube

Track Add to Cart in Google Tag Manager

YouTube
View more demos
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

9.8
Avg 8.6

Tag Management

Features related to tag management

8.1
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

9
Avg 8.3
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Product Details

What is Google Tag Manager?

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Reviewers rate Event tracking highest, with a score of 9.9.

The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(231)

Attribute Ratings

Reviews

(1-25 of 64)
Companies can't remove reviews or game the system. Here's why
June 27, 2022

A must use tool for every website or App

Tyler Heaps | TrustRadius Reviewer
Tyler Heaps
Director of Marketing
Rain Retail Software (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Google Tag Manager Feature Ratings
Tag Management (8)
77.5%
7.8
Tag library
70%
7.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
70%
7.0
Page load times
80%
8.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
86%
8.6
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
80%
8.0
Universal data layer
80%
8.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
April 14, 2022

GTM is great for site tagging & tracking!

Verified User
Program Manager in Corporate
Sporting Goods Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Google Tag Manager Feature Ratings
Tag Management (7)
91.42857142857142%
9.1
Tag library
90%
9.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
100%
10.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
100%
10.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
100%
10.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
November 01, 2021

The Leading Tag Management App

Andrea Hester | TrustRadius Reviewer
Andrea Hester
Director Of Operations
Clearfire, Inc. (Internet, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
95%
9.5
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
60%
6.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
100%
10.0
Page load times
100%
10.0
Mobile app tagging
100%
10.0
Library of JavaScript extensions
100%
10.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
100%
10.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
October 29, 2021

Using Google Tag Manager to simplify tracking code management

Wes Finley | TrustRadius Reviewer
Wes Finley
Marketing and Growth
Recurrency (Information Technology & Services, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
37.5%
3.8
Tag library
90%
9.0
Tag variable mapping
N/A
N/A
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
N/A
N/A
Page load times
N/A
N/A
Mobile app tagging
70%
7.0
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
50%
5.0
Event tracking
N/A
N/A
Mobile event tracking
N/A
N/A
Data distribution management
80%
8.0
Universal data layer
80%
8.0
Automated error checking
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
October 26, 2021

Google Tag Manager - Not as Easy as I Thought 😬

Verified User
Employee in Marketing
Government Relations Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (7)
67.14285714285714%
6.7
Tag library
80%
8.0
Tag variable mapping
60%
6.0
Ease of writing custom tags
60%
6.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (4)
67.5%
6.8
Event tracking
100%
10.0
Mobile event tracking
90%
9.0
Data distribution management
N/A
N/A
Universal data layer
80%
8.0
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
October 06, 2021

Wouldn't Want To Live Without It

Quentin Aisbett | TrustRadius Reviewer
Quentin Aisbett
Digital Strategist
OnQ Marketing (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
30%
3.0
Tag library
70%
7.0
Tag variable mapping
N/A
N/A
Ease of writing custom tags
50%
5.0
Rules-driven tag execution
N/A
N/A
Tag performance monitoring
50%
5.0
Page load times
70%
7.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
40%
4.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
N/A
N/A
Universal data layer
N/A
N/A
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
September 28, 2021

An easy to use tool for small busineses

Verified User
Employee in Marketing
Legal Services Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (6)
56.66666666666667%
5.7
Tag library
60%
6.0
Tag variable mapping
50%
5.0
Ease of writing custom tags
40%
4.0
Rules-driven tag execution
60%
6.0
Tag performance monitoring
60%
6.0
Page load times
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (4)
57.5%
5.8
Event tracking
60%
6.0
Mobile event tracking
60%
6.0
Data distribution management
50%
5.0
Universal data layer
60%
6.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
September 28, 2021

GTM: Best in Service for Free

MS
Matthew Stewart
Marketing Analyst
Stone Ward Advertising (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
57.5%
5.8
Tag library
50%
5.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
80%
8.0
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
60%
6.0
Event tracking
100%
10.0
Mobile event tracking
N/A
N/A
Data distribution management
80%
8.0
Universal data layer
100%
10.0
Automated error checking
20%
2.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
September 16, 2021

Google Tag Manager - Your Codeless Integrations Goto Tool

Tsahi Tal | TrustRadius Reviewer
Tsahi Tal
Co-Founder and CEO
SquareLoot (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
45%
4.5
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
60%
6.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
30%
3.0
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
40%
4.0
Event tracking
100%
10.0
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
100%
10.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
June 22, 2021

This is the tracking tool you need to be using

Travis Brown | TrustRadius Reviewer
Travis Brown
Account Manager and Tactical Projects Leader
Rokusek Design (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
66.25%
6.6
Tag library
90%
9.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
100%
10.0
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
96%
9.6
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
80%
8.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
May 13, 2021

Great Tool - Especially for Newbies!

Verified User
Analyst in Marketing
Logistics and Supply Chain Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
65%
6.5
Tag library
50%
5.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
50%
5.0
Page load times
80%
8.0
Mobile app tagging
50%
5.0
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
78%
7.8
Event tracking
80%
8.0
Mobile event tracking
80%
8.0
Data distribution management
70%
7.0
Universal data layer
80%
8.0
Automated error checking
80%
8.0
TMS Architecture
N/A
N/A
Security (1)
40%
4.0
Role-based user permissions
40%
4.0
May 03, 2021

FREE and POWERFUL software which allows to manage various tracking codes from one place

Verified User
Manager in Marketing
Real Estate Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
56.25%
5.6
Tag library
100%
10.0
Tag variable mapping
50%
5.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
N/A
N/A
Page load times
100%
10.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
80%
8.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
March 14, 2020

Google Tag Manager lets you track custom events on your website without having to change your website code.

Verified User
Project Manager in Marketing
Marketing & Advertising Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
50%
5.0
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
N/A
N/A
Tag performance monitoring
100%
10.0
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
20%
2.0
Event tracking
100%
10.0
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
N/A
N/A
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
February 26, 2020

Quick and Easy Tags

LE
Lauren Ericksen
SEM Analyst
Vizergy (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
91.25%
9.1
Tag library
90%
9.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
90%
9.0
Page load times
100%
10.0
Mobile app tagging
100%
10.0
Library of JavaScript extensions
90%
9.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
92%
9.2
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
90%
9.0
Universal data layer
90%
9.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
January 23, 2020

Excellent Tag Manager With a Learning Curve

Dave Becker | TrustRadius Reviewer
Dave Becker
Content Manager
The Next Street (Education Management, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
53.75%
5.4
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
30%
3.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
80%
8.0
Page load times
N/A
N/A
Mobile app tagging
50%
5.0
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
70%
7.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
70%
7.0
Universal data layer
50%
5.0
Automated error checking
30%
3.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
January 22, 2020

Google Tag Manager needs to be part of the foundation of any website or app

Verified User
Manager in Information Technology
Automotive Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
86.25%
8.6
Tag library
100%
10.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
80%
8.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
92%
9.2
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
80%
8.0
Universal data layer
90%
9.0
Automated error checking
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
January 18, 2020

Google Tag Manager is a solid choice for web tag management

Alec Dibble | TrustRadius Reviewer
Alec Dibble
Full Stack Engineer
Yumi (Food & Beverages, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
61.25%
6.1
Tag library
30%
3.0
Tag variable mapping
60%
6.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
40%
4.0
Page load times
60%
6.0
Mobile app tagging
60%
6.0
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (2)
80%
8.0
Data distribution management
70%
7.0
Universal data layer
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
60%
6.0
Role-based user permissions
60%
6.0
December 20, 2019

GTM is the standard for a reason

Nathan Cavicchi | TrustRadius Reviewer
Nathan Cavicchi
Director of Marketing Operations and Analytics
Relias (Computer Software, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
77.5%
7.8
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
60%
6.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
90%
9.0
Page load times
90%
9.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
70%
7.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
N/A
N/A
Universal data layer
80%
8.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
December 17, 2019

Reasons You Should Use Google Tag Manager

Wadie Aroua | TrustRadius Reviewer
Wadie Aroua
Directeur technique et Co-fondateur
Advance Web (Design, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
68.75%
6.9
Tag library
90%
9.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
100%
10.0
Page load times
20%
2.0
Mobile app tagging
20%
2.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
60%
6.0
Event tracking
100%
10.0
Mobile event tracking
20%
2.0
Data distribution management
80%
8.0
Universal data layer
80%
8.0
Automated error checking
20%
2.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
December 17, 2019

The Best All-In-One Google Tracking Solution On The Market!

Tomer Nuni | TrustRadius Reviewer
Tomer Nuni
Founder, Director
VSENSE (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (7)
87.14285714285714%
8.7
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
40%
4.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
100%
10.0
Page load times
100%
10.0
Mobile app tagging
100%
10.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
96%
9.6
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
80%
8.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
November 17, 2019

Google Tag Manager (GTM) Review

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
72.5%
7.3
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
60%
6.0
Tag performance monitoring
80%
8.0
Page load times
80%
8.0
Mobile app tagging
60%
6.0
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
70%
7.0
Event tracking
90%
9.0
Mobile event tracking
70%
7.0
Data distribution management
60%
6.0
Universal data layer
90%
9.0
Automated error checking
40%
4.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
November 07, 2019

Google Tag Manager Review

Verified User
Strategist in Marketing
Internet Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
22.5%
2.3
Tag library
N/A
N/A
Tag variable mapping
N/A
N/A
Ease of writing custom tags
20%
2.0
Rules-driven tag execution
N/A
N/A
Tag performance monitoring
80%
8.0
Page load times
80%
8.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
52%
5.2
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
N/A
N/A
Universal data layer
N/A
N/A
Automated error checking
80%
8.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
July 26, 2019

Google Tag Manager is a great tag managing solution for less complex websites and tagging needs.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (8)
67.5%
6.8
Tag library
80%
8.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
50%
5.0
Page load times
70%
7.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
90%
9.0
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
80%
8.0
Universal data layer
100%
10.0
Automated error checking
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
July 18, 2019

Fantastic tool all GA users should use!

Meredith Walter | TrustRadius Reviewer
Meredith Walter
Web Analyst
Stanley Black & Decker, Inc. (Information Technology and Services, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google Tag Manager Feature Ratings
Tag Management (7)
61.42857142857143%
6.1
Tag library
80%
8.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
20%
2.0
Page load times
50%
5.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (4)
47.5%
4.8
Event tracking
100%
10.0
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
June 27, 2019

Google Tag Manager Sets You Free from IT!

RP
Richard Perroset
Senior Marketing Leader
Covered California (Insurance, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Google Tag Manager Feature Ratings
Tag Management (8)
82.5%
8.3
Tag library
90%
9.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
90%
9.0
Page load times
80%
8.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
96%
9.6
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
90%
9.0
Universal data layer
100%
10.0
Automated error checking
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
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