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Demandbase Sales Intelligence

Demandbase Sales Intelligence
Formerly InsideView

Overview

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

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Recent Reviews

TrustRadius Insights

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently …
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Improve prospect outreach

8 out of 10
May 11, 2021
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to …
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An inside view of InsideView

9 out of 10
March 05, 2021
InsideView is a great tool to research and learn more about various companies and businesses. It was beneficial in my internship where I …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (92)
    9.2
    92%
  • Company/business profiles (90)
    8.8
    88%
  • Advanced search (89)
    8.2
    82%
  • Contact information (90)
    8.0
    80%
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Pricing

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N/A
Unavailable

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Product Demos

Demandbase Sales Intelligence - Interactive Demo

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.2
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8.7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.2
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

9.4
Avg 7.5
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Product Details

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Demandbase Sales Intelligence Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information

Data Augmentation & Lead Qualification Features

  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation
  • Supported: Ability to append contact, lead, and account level data

Demandbase Sales Intelligence Video

Advertising | Account-Based Experience | Sales Intelligence | Data. It's Four clouds. Four quick wins. One end-to-end solution. About Demandbase: Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress ...
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Demandbase Sales Intelligence Competitors

Demandbase Sales Intelligence Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Demandbase Sales Intelligence Downloadables

Frequently Asked Questions

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

DiscoverOrg (discontinued), ZoomInfo Sales, and D&B Hoovers are common alternatives for Demandbase Sales Intelligence.

Reviewers rate Append emails to records highest, with a score of 9.9.

The most common users of Demandbase Sales Intelligence are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(183)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently investigate companies and qualify leads. With its integration with CRM systems, InsideView provides valuable contact information and social media accounts of key decision-makers, helping users to streamline their prospecting efforts. Users appreciate the ease of use of InsideView, rating it highly in terms of user-friendliness.

One of the primary use cases of InsideView is gathering up-to-date information on prospects and customers. It helps sales teams target the right prospects by providing valuable data about employees and customers, simplifying the process of reaching out to potential clients. The software also serves as a research tool for gathering data on companies before initiating contact, making it an invaluable resource for sales professionals.

Another important use case of InsideView is its ability to update account firmographic data and find new contacts. Sales and marketing teams use this feature to clean up their databases and add new contacts in HR. The software's support team is responsive and attentive, providing valuable partnership to users.

Furthermore, InsideView offers a Watchlist feature that allows users to track companies and their updates all in one place. This feature is particularly beneficial for staying informed about current customers and prospects. Additionally, InsideView provides financial news, charts, and company size information, making it a great resource for sales professionals conducting research on prospects.

Overall, InsideView proves to be a tremendous ally for outbound sales development activities by helping users gather data on companies and contacts for engagement. It simplifies prospect targeting, allows for efficient research, and provides valuable insights into industry trends. Whether used by start-ups or established organizations, InsideView offers accurate and detailed information that saves time during the sales process while assisting in meeting sales quotas.

Convenient Features: Many users have praised the convenience of the product's features. Some customers have mentioned that the product offers a variety of convenient features, such as easy setup and user-friendly interface.

Reliable Performance: Reviewers have highlighted the reliable performance of the product. Several users have expressed satisfaction with the consistent and dependable performance of the product over time.

Great Customer Support: A significant number of reviewers have commended the excellent customer support provided by the company. Customers have mentioned that they received prompt and helpful assistance from the customer support team whenever they encountered any issues or had questions about the product.

Long Summaries: Some users have found the company summaries provided by InsideView to be excessively lengthy and have suggested the need for more concise versions. They feel that the current summaries can be overwhelming and would prefer a more streamlined format. Additional Social Media Sources: There is a desire among some users for InsideView to include insights from additional social media platforms like LinkedIn and Instagram. They believe that incorporating information from these sources would provide a more comprehensive view of companies' online presence. Outdated Revenue Information: Users have reported instances where revenue information provided by InsideView is not up to date, causing potential inaccuracies in their analysis. Additionally, they have noticed inconsistencies in the representation of company hierarchies, which can make it challenging to understand organizational structures accurately.

Based on user reviews, here are the most common recommendations for the software:

  1. Sign up for the software and take advantage of its resources. Users believe that they should have known about it earlier and recommend making full use of the tools provided.

  2. Ensure proper functioning of purchased tools and address any difficulties with support team. Reviewers emphasize the importance of ensuring that the tools purchased are functioning properly. They recommend promptly addressing any difficulties encountered and seeking assistance from the support team.

  3. Start using the software and ensure staff receive training. Users find the software to be a great tool for obtaining information on companies. They suggest starting to use the product and ensuring that staff receive training to maximize its features. This, they believe, will save a significant amount of time in cold prospecting and improve effectiveness in hunting for new leads.

Attribute Ratings

Reviews

(1-25 of 124)
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Chad Alexander . | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Demandbase Sales Intelligence Cloud is used to update prospect data within Salesloft. Demandbase Sales Intelligence Cloud also provided firmographic insights to better personalize outreach. I primarily used Demandbase Sales Intelligence Cloud to find up-to-date prospect information, which increased my ability to access a direct line of communication with my prospects.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Demandbase Sales Intelligence Cloud (formerly InsideView) is used to help sales with intelligence for accounts and prospects. It helps you understand companies' industries and how they are aligned. It helps with a targeted approach for those companies. Account intelligence reports from the platform are very much helpful for sales. It can be integrated with CRM or internal software for direct intel feed to sales
Score 10 out of 10
Vetted Review
Verified User
I used Demandbase to prospect leads, find more information about the company and the prospect and understand better their pain points. It was very helpful and accurate, I was able to determine if my lead was still an actual employee of the company, besides, the LinkedIn and Google links were very helpful to obtain additional information and classify ATL, OTL and UTL leads.
Chioma Fasan  MBA,CBDE | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
InsideView is used for sales development internships in my organization. It is used to find insights on companies; it is used to access company financials, org charts, and size. InsideView is used to follow daily news alerts on companies and for conversation starters. It is used to find the contact information of prospects. It solves sales problems by finding the contact information of prospects when building a lead list.
Eliza Tutellier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I loved how easy it was to build a watchlist for companies I was researching. You can import a list of multiple organizations all at once and be immediately up to date on their latest developments. The company search feature is excellent, providing an instant overview of financials, org charts, size, and recent news. I was surprised by the wealth and accuracy of data that is immediately made available at one's fingertips, including phone numbers, email addresses, and even social details on prospective clients. Instead of searching on multiple platforms, or even different places on the same platform, InsideView gives access to all relevant data in one place, at one glance. It made my internship experience a lot more productive and streamlined. I can't imagine doing my work going forward without this essential tool!
Bryan Stovall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
[InsideView, from Demandbase is] used across the entire organization at my role of BDR. This is integrated into our Salesforce Org, to be able to view any account's information directly from the account page. Used to gather contacts, numbers and emails as well as to understand the company's hierarchy. This tool is used for prospecting, refreshing accounts, contacts and keeping up to date with the latest scopes from company's making news headlines and trigger events.
Score 10 out of 10
Vetted Review
Verified User
It is like LinkedIn met Pinterest and had a professional bodybuilder child! Incredible power to create a whole world of information around the specific industry--compiling knowledge, articles, trends, influencers, businesses, and a whole lot more! We used it specifically for the task of generating knowledge of certain industries to procure information for sales lead procurement. The main areas it addresses are how to create a bubble of facts so that you can be in the know about a specific areas of business!
Score 10 out of 10
Vetted Review
Verified User
My Likes & Dislikes: Building a Watchlist to Track Companies using Insideview. My likes definitely out weight the dislike of using this tool. I like how much research time I save by breaking down the important aspects that Insideview considers about each company which is Company, People, and Insights. The tool allows you to copy and paste your target company leads straight out of your sales cadence into a Watchlist that can be labeled per target of leads. I’ll talk about what aspects of the tool were most useful to me in my research. The tool gives so much information about what to consider about a company. My watchlist aspects gave me fast expert points to pay attention to. At first glance, my list gives a number of employees and revenue which gave me an idea of which companies to prioritize my outreach. First Company tab, I LIKE the overview information that defines the company. On this tab, you find a clear summary of what the company does, followed by a website to learn more about their Products and Services. The Industry knowledge subtab lets me know how the company wants to use its product. For me having that industry knowledge sets the tone for how I should approach offering the value of my product to align with their focus. The next subtab that stands out strongly is the Challenges the company faces. This tab shows information that allowed me to consider mechanisms of practice or a lack in advancement the company faces internally and around their customer challenges. This is where I gain my expert opinion on what strategies or technology a client could benefit from using. Call Prep tab displays a list of questions that are perfect for digging deeper into the companies challenges. I found them to be a great insert in the first stage of my call script using the SV Academy Conversational Selling Methodology. During my intro call to clients, I used these relevant open-ended questions to build credibility and trust to speak to questions concerning their industry. Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research. Second People tab, I LIKE the directory because it lets you follow the more impactful organizational leaders, narrowing down job functions and Job level. This tool helped me dive directly into the research of my persona verifying contact information, directly linking me to their Linkedin and their Google search. Great way to save a few clicks while searching your persona. Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links Lastly on Insight Tab, I LIKE the most recent news events about the company because they helped with my ideas to form my personalized intro emails. I was able to mention recent successes or praise around the company growth initiatives. Also above some news articles, Inside view uniquely lists contacts within the organizations that are mentioned in news articles to help see other impactful influencers and decision-makers within the company. Dislike about Insight Tab: None!
Score 10 out of 10
Vetted Review
Verified User
InsideView, from Demandbase, is my battle station for sales! I really enjoy how easy it is to get news on companies I am targeting via the watchlist feature and finding stakeholder information through the organizational charts. InsideView, from Demandbase, has helped me save a lot of time by having news delivered straight to my inbox, which I use to create customized emails and start conversations. The directory tool allows me to find reliable contact information quickly and connect with decision-makers via LinkedIn. Overall, the time saved has allowed me to create custom emails with a significantly higher click-through rate and response rate when compared to my templates without information from InsideView, from Demandbase.
Score 8 out of 10
Vetted Review
Verified User
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to personalize prospect outreach. The user interface is intuitive and (depending on the company) there is a wealth of information. As InsideView continues to build on its dataset of company information, it could become the authoritative platform for prospecting research.
Score 10 out of 10
Vetted Review
Verified User
InsideView was a very critical tool for me when reaching out to potential clients. It truly enables personalization in an efficient timeframe. Even better than LinkedIn for personalization in my experience, I was able to pull up the prospect's company. Conduct a Google search for the specific prospect through InsideView (which is a very convenient feature) and be able to pull up company/industry specific news for further personalization when reaching out. Depending on the typical size of your leads InsideView may or may not have that company in their database, I was working with lower-tier leads so sometimes I wasn't able to actually find the company on InsideView. This was a pretty rare problem for me and one I would be surprised to see other people running in to frequently as I was in an internship and had limited access to decent quality leads. It was used by every person in our internship to differing degrees of success, but once we all figured it out it was a very strong tool.
Score 10 out of 10
Vetted Review
Verified User
I loved the watchlist to track companies since it made my life, thousand times easier. I remember getting a trigger event alert from my watchlist, and I knew I could capitalize on it.
I liked it because I had to connect my LinkedIn contacts for others to use. I've spent my life building those contacts and what scared me was letting others on my team use me as a reference.

However, having that option enabled me to get more people to sign on. I've got to say what InsideView could let me do that I could not do before is get those alerts, and I capitalized on it!!!!
It helped my experience as an SDR intern understand what trigger events worked and what things I could improve regarding my goals.



Score 9 out of 10
Vetted Review
Verified User
InsideView is a great tool to research and learn more about various companies and businesses. It was beneficial in my internship where I had to learn about different industry verticals to communicate with different people. Using the watchlist feature was great since InsideView gave me relevant information for targeted companies I was looking out for. The company search feature was also of great use since it provided information regarding financials, company size, and competitors. With InsideView, I was given an overview and developed a better understanding of my target companies and their place in the market's ecosystem. The daily news alerts were great for conversation starters and gave me the opportunity to strategically target who I wanted to reach out to on LinkedIn. InsideView helped me expand my understanding of companies so that I could meet my quota during my internship.
Score 10 out of 10
Vetted Review
Verified User
InsideView is used by our sales development fellows to help them gather information on prospects. This platform has helped me find accurate contact information on my leads. Also, their product's ability to let me follow specific company news reports allowed me to stay up to date on my prospects' businesses, which provided me with relevant insights into their challenges.
Score 10 out of 10
Vetted Review
Verified User
InsideView is such a valuable resource for researching not only companies, but people. I was able to find news and press releases about companies before reaching out, so I could understand the target on a more personal level. There is a great function of creating a watchlist. The watchlist allows you to create a list of companies you want to follow. The watchlist gives you notifications about any news that gets updated about that company. InsideView also offers verified contact information for successful outreach. One of my favorite features is the Call Prep function. This function suggests questions to ask during cold call outreach that is relevant to the company and the industry.
Score 10 out of 10
Vetted Review
Verified User
InsideView was part of our sales internship collaboration between Talend and SV Academy, utilized as a business intelligence source for our prospecting blitz channelling traffic towards a series of webinars on data integration and logistics software. Once we loaded all the target companies into InsideView, we were able to use the business intelligence to personalize our prospect outreach to individual targets and warm leads.
January 29, 2021

InsideView Review

Thomas Nguyen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Having the Watchlist was great because you were able to track companies that you're interested in and see all their newest updates all on one page. The company search feature was excellent because it had the companies information on: financial news, charts, and size. Insideview was a great resource because it had a lot of up to date information needed when I was researching prospects.
Score 6 out of 10
Vetted Review
Verified User
InsideView is used across the organization to provide important information to the SDR's in preparing them for the real world. It simplifies prospecting as well as remaining on top of a constantly updating workforce. It is utilized hand in hand with LinkedIn as well as our CRM.
Score 8 out of 10
Vetted Review
Verified User
InsideView is being utilized to generate, gain insight, and develop leads. There are several data points that InsideView generates and provides for SDR's or anyone really who is in the sales role. As part of our outreach, InsideView was probably a prioritized resource and tool that was used to qualify leads and more importantly, create a personalized form of outreach. The information is vast and organized, creating a streamlined form of information directly to SDR's.
Score 10 out of 10
Vetted Review
Verified User
As an SDR fellow in Cohort 40 at SV Academy, we leveraged InsideView to research our prospects from our leads list. It really helps to clean out our leads and find and correct relevant information like phone numbers, emails, and new companies if they have left their previous employer.
January 29, 2021

Great system!

Wesley Welle | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I used insideview as a part of my internship program with SV Academy and Talend. It was so nice to use and very user-friendly. My fellow Interns and I used it to assist us in researching the prospects on our lead lists. It was very useful in informing us if a prospect left the company we had written down and in some cases who replaced them. It also helped us by keeping us up to date on company news. This kind of information is crucial in the sales world.
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