good for confirmed connect
We leverage Klarity for outbound prospecting. Having the confirmed connect helps increase connection rate
Overview
What is Klarity?
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.
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What is Klarity?
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Klarity?
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.
As of the beginning of 2023, Klarity boasts over 88,000,000 contact records in its system from over 1.5 million companies worldwide.
The vendor states their goal with Klarity is to offer leading data accuracy, so that if a file exported from its system does not meet this standard, DemandScience policy is to refund users for those records.
DemandScience has developed a Chrome extension that connects to Klarity when browsing profiles on LinkedIn. By clicking the widget, it will pull information directly from the Klarity database. This will reveal additional details about the person’s profile being viewed including contact details they may not have included on their profile.
Klarity Features
Klarity Screenshots
Klarity Video
Klarity by DemandScience - Building audiences with One-Click Prospecting™ .
Klarity Integrations
Klarity Competitors
Klarity Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States of America, United Kingdom |
| Supported Languages | English |
Frequently Asked Questions
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.
Reviewers rate Usability highest, with a score of 6.5.
The most common users of Klarity are from Mid-sized Companies (51-1,000 employees).
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June 28, 2023
good for confirmed connect
We leverage Klarity for outbound prospecting. Having the confirmed connect helps increase connection rate
- confirmed connect
- provides account intent
- high quality data with confirmed connect
- Quality of data outside of confirmed connect
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- connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
We use DemandScience Intelligence to look for additional contacts and contacts within prospective companies we are targeting. When looking to find as many angles into an opportunity, we are hunting for any relevant names we can find.
- Identifies companies within a particular industry
- Presents intent data
- Quality of data
- User interface
- Integration with Salesforce.com
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- Cost neutral I'd assess at this point.
- ZoomInfo
Unlimited users and the intender data filter provided to us lead us to convert from ZoomInfo to DemandScience Intelligence.
We use the tool for lead generation. We pull lead email and phone information.
We build ABM campaigns by utilizing intent data for purchasing along with keywords and technology install data. Leads must have a confirmed connection to email.
We build ABM campaigns by utilizing intent data for purchasing along with keywords and technology install data. Leads must have a confirmed connection to email.
- Has confirmed connection of active users and companies.
- Allows viewing intent data of what companies or contacts have been searching.
- Can view technology installation when doing a competitive analysis.
- Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
- Be able to deselect a filter box without needing to deselect sub-filter features within.
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- Support of our ABM campaign for specific business users.
- Finding quality leads via intent data.
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
Our team was having a hard time collecting relevant leads and so contracted DemandScience. At the start there was a non-negligible bounce rate and our team found that the BI feature did not do much to differentiate leads (i.e. there was limited/no difference in response rate). It was a bit of a hassle to reclaim credits that had bounced and were at first not possible to get back credits for people whose email hadn't bounced but had left the organization that the email was for 12+ months ago. All in all, has not been the right fit for us up til now. Account managers are decent and our team will be testing some new features over the next few months.
- Data
- Mobile
- Customer service
- Inaccurate data
- You don't know if you've already downloaded the data for a user
- Cost
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- Lead database size
- $ spent on unproductive leads
- Sales team frustration
Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.