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https://media.trustradius.com/product-logos/a4/Xv/O4FSE2N79FXT.PNGOracle SRM - Total Social Marketing DominanceWe are currently using Oracle SRM within the marketing department to orchestrate all our social media campaigns. We use it to schedule and publish social content, listen and monitor key terms and what's going on with our clients, and we use it for reporting to see which campaigns are driving the most engagement.,Scheduling posts across multiple social platforms Listening and monitoring what's going on in the social world Reporting on social campaigns,Would like faster response with the listening component. It's tough to do real time responses when there are lags The ability to build out landing pages for social campaigns could use improvment,7,Coordinate social media campaigns on a global scale Gain competitive/market intelligence Gather audience insights Grow your audience,5,Twin Cities Oracle User Group,Oracle Eloqua and Oracle Responsys,5,Scheduling and publishing to numerous social platforms Reporting on engagement and effectiveness,Simply being able to manage all our social channels and look across the channels to determine which posts and which channels are providing the most growth is key for us,I would like to look into using SRM to drive social advertising,9,Salesforce.com, Oracle Eloqua, Atlassian Confluence,No,4,Yes,I have a generally neutral view of the Oracle support team,Scheduling and posting to various social channels Analytics and campaign metrics are very useful,I don't get how to do the custom landing pages for social channels,Yes,9No Major Complaints About Vitrue Tabs/PublisherUnique publishing features. They were one of the first sophisticated tools to offer post scheduling with enhanced engagement features such as playable games within Facebook posts and interactive polls (before Facebook Questions were available for Pages). Community moderation. One of the primary reasons we chose Vitrue over the competition was for their features around email alerts when certain keywords were used on Pages, and the option to automatically delete/hide posts that used certain words. The Tabs tool made it super easy for almost anyone to create custom Facebook tabs to house contests, sweepstakes, games, videos, image galleries, or even static content. The only real coding needed was for the CSS design aspects.,Tabs tool could be much more user friendly, i.e. completely "drag and drop". It was pretty easy to get something functional built, but if you didn't know how to code CSS then you were pretty much hopeless when it came to making the tab look "professional". Their bulk uploading/scheduling feature for posts was always having issues, it was something I always wanted to take advantage of and was bummed that it didn't really work well enough to make it efficient. When I was using the tool, it was a very janky user experience when you needed to go and locate a post or comment that had been automatically removed due to keyword filters. And there was no simple way to just view a stream of what's being said on/to your accounts.,Positive - we are an agency so we would always mark up the cost of Vitrue to turn a profit from our clients. Positive - many of the contests/sweepstakes our clients do on Facebook are centered on data collection. Vitrue's Tabs tool made it very easy to whip up a small data collection form for campaigns that led to new leads for all clients, some of which were later tied back to transactional data to show true ROI for our clients.,2,5Involver AppGreat support system Documentation is clear and concise Various pre-built templates provided with an array of standard functionality,Developer training is extensive to learn proprietary language but is rushed Admin UI needs to be organized better,Involver helped my organization in making our social channel a viable location for promotions. We definitely saw an influx of traffic coming from applications built using involver as we were able to keep out promotional messaging consistent throughout. The application was welcomed by my dev team and was a great tool for them to learn and work with.,8,7,7Involver - maybe best to not get involved.We used involver as a tool for our social networks. We used it to build contests, interactive content, and social initiatives. It is also a way to get content online quickly, without having to go through IT or the sometimes painful steps of getting content live on our own server.,Pages can be built with relatively low experience, and without knowledge of html. They have many modules to choose from for creating content like forms, photo galleries, etc. Previewing content is quick and easy. It is important to see what your project will actually look like, and they made this painless. Easy access to data received in form fields.,They seem slow to evolve. Many of the other Social platforms made it obvious they were continually adding functionality and trying to stay ahead of the curve. It seems that after Involver was bought by Oracle, they were not much of a priority and their product suffered. There is not enough control in what you build. At last use, if you wanted a 2 column layout, you were forced to use their fixed width for the columns. If you are building a form, you cannot change the order of the form fields, so if you want to add something to the top of the form, you have to delete all the other parts of the form you have built, and then rebuild it all in order. The documentation isn't always very clear, or doesn't even cover all the features and functionality. I would have issues, and go to read the documentation only to find there was nothing related to my issue. Connecting content you built through Involver to your facebook pages was a complicated process, and there were times it just wouldn't work for me without telling me why. We were without a point of contact for an extended period of time after our account rep left the company.,It allowed us a quicker and more personal way to connect with our customers and fans It allowed us an easier and more interactive way to host contests, where our customers could upload photos of themselves We got stuck in a year long contract and quickly found it was not meeting our needs, and many of our social projects suffered because we lacked the capability to build out the ideas we were coming up with.,3,,1Vitrue Review 2011-13 from Tech industry perspectiveVitrue was willing to add requests we had to roadmap and push internally to prioritize. Tab templates are helpful for regions that don't have big budgets to build everything from scratch. Added ability to geo-target tabs and tab modules and built out drop down menu of regions on FB prior to global pages product launching.,Tab modules weren't as flexible as we'd hoped. Things would get added to road map but would often take months to actually get implemented. Slow load time on tabs caused issues for us.,Able to get 50+ regions on board into one FB page, using Vitrue.,2,6It's been a long time, shouldn't have left you...We used Vitrue at my previous company to schedule and moderate Facebook posts. We also used it to create and launch social media contests with our partners via the Vitrue Tabs feature. It helped us to create quick contests and schedule multiple posts on the fly and gave us KPIs to help us track our progress.,Vitrue was one of the first platforms to allow us to schedule posts on Facebook, so I really liked it for that reason. Vitrue provided a simple turn key solution for creating engaging social contests. Vitrue allowed us to test multiple types of content on our followers to see what resonated best with our customers.,When I was using it in 2011, I had hoped for better reporting options. ie. Reports for individual campaigns. The Vitrue Tabs tools was sometime difficult to implement. I would have liked for Vitrue to offer some sort of way to create contest rules along with the contest.,5,Increased customer awareness Excellent brand building tool Streamlined publishing across multiple social platforms,Wildfire,5Beneficial Social Listening Tool with Manual Analysis RequirementsAllows for easy collection of data on competitors The product is not difficult to learn how to use, assuming a basic understanding of Boolean search The theme grouping ability provides an easy way to narrow down conversation topics The exporting function is helpful for doing additional data cleanup and self-directed analysis,The sentiment analysis is not as accurate as we would like (no tool is perfect in this regard, but there is definitely room for improvement with categorization methodology) The tool is missing some websites from it's data pulls, ideally we would like to pull conversations from sites like Yelp.com and others that are not currently available There are no readily available support documents or resources for quick assistance The tool doesn't seem to always pull up all available data at times, creating data integrity issues and questions around accuracy of other source pulls,Significant reduction in time spend compiling competitive reporting Helps immensely with topics for new business pitches and to get a feel for the brand's digital presence Excellent for identifying conversations around topics that may become a public relations concern It's a good product offering to showcase to our clients, both new business and existing customers,7,7Social Media Marketing AdviceInvolver’s social media-monitoring dashboard helped several businesses for which I monitored consumer conversations stay on top of their social engagement programs. The program also helped me provide timely analytics of posts, including integration with Facebook Insights. By using the various apps available for integrating on the brand's Facebook page, the Involver suite helped me keep fans engaged and informed. This included existing content like Twitter streams, videos, and external blogs, along with coupons, contests and polls, which helped increase the brands social media engagement. Involvers team was great. They were able to help me build a customized Facebook Page via a drag and drop interface.,Provide more timely analytics. Larger social media reach by using platform. Less glitches with analytic systems.,Helped us report analytics of posts to show the client ROI Helped us create customized pages without needing to higher additional app developers,7,8Using Vitrue when managing social media for multiple clients.Vitrue is excellent for managing multiple clients across various social platforms. Vitrue helps visualize social data. Vitrue allows you to easily build Facebook tabs without having prior coding experience.,Vitrue did not have integration with bit.ly when I used it. There was the option to do a shortened Vitrue tracking URL, but it made it difficult to compare with our tracking efforts off of Facebook and Twitter. Vitrue did not allow us to assign different tasks to team members.,Vitrue allowed us to provide quality social analytics and, ultimately, decrease the amount of time we would've spent just using native social analytics.,3,6,Community management for Facebook & Twitter. Facebook Tab configuration. Social Media analytics,,Don't know,Online training Self-taught,5,Yes, I would recommend practicing on the system before using it for a client on a internal social account.,Yes,9Worked fine for basic promotions.We used Vitrue for a Facebook in-wall app to run a social media promotion for a client. Overall, it did well and got the job done with a pretty quick turnaround time. It's a fairly straightforward plug and play solution for very basic promotional needs. We were able to easily and quickly manage our promotion within the platform. Uploading images and text was a very intuitive process.,We had a few minor issues with changing some of the Vitrue pre-loaded text. Some of the grammar was off and it wasn't something we were able to go in and change ourselves. We put in a ticket to get it fixed but it took a couple of weeks to get it rectified. This was a real problem.,We used Vitrue to run a social media promotion and our ROI was fan acquisition at the time.,7,7
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Oracle Social Cloud
59 Ratings
Score 7.6 out of 101
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Oracle Social Cloud Reviews

Oracle Social Cloud
59 Ratings
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Score 7.6 out of 101

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Mark Ward profile photo
January 10, 2014

No Major Complaints About Vitrue Tabs/Publisher

Score 5 out of 10
Vetted Review
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Likelihood to Renew

2
I would revisit the tool in comparison to the competition if and when our current tool (Buddy Media) failed to meet our growing needs. Otherwise I feel like a handful of very suitable alternatives have entered the market and matured a bit since Vitrue held a tight grip on the space.
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Carlos Spallarossa profile photo
October 26, 2013

Involver App

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Renew

8
Overall the tool integrated into our daily processes smoothly. Our teams were able to work with the content there, schedule content pushes and work within the admin tool in a friendly GUI. Although my organization was satisfied with the performance, we understand that digital is an ever expanding field and are always looking to see what the next latest and greatest is. This is the main reason why I wouldn't give the application a 10 rating.
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January 13, 2014

Involver - maybe best to not get involved.

Score 3 out of 10
Vetted Review
Verified User
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Likelihood to Renew

1
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
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October 31, 2013

Vitrue Review 2011-13 from Tech industry perspective

Score 6 out of 10
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Likelihood to Renew

2
Not likely to renew as I'm at a different company now and we're using Sprinklr for our Twitter publishing needs. Facebook has since rolled out Global Pages which allows us to do much of what we needed Vitrue for, natively. Just not necessary anymore to have this platform in play.
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November 10, 2013

Beneficial Social Listening Tool with Manual Analysis Requirements

Score 7 out of 10
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Likelihood to Renew

7
We're currently having renewal discussions but are too early in the process to make a definitive decision. We have many factors to consider, including price, enhancement of current offerings, meeting capability needs, and also balancing the use of other similar tools. Other social listening tools have integration offerings with other products we use, which makes a compelling argument to move away from Collective Intellect if they cannot begin to provide similar functions. Since their acquisition by Oracle, we are waiting to see the inclusion of additional tool sets that may also impact our decision.
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January 10, 2014

Social Media Marketing Advice

Score 8 out of 10
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Likelihood to Renew

7
There are so many marketing platforms and at this time; the client prefers a company like Sprinklr who can help clients with a full suite of social media management tools to help them post across social networks, analytics, and measuring engagement.
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March 19, 2013

Worked fine for basic promotions.

Score 7 out of 10
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Likelihood to Renew

7
The pre-loaded text issue (bad grammar and typo) is the main reason for giving a 7. It would not have been so bad had it not taken so long to rectify the problem.
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About Oracle Social Cloud

Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud.

Oracle Social Cloud includes the following social solutions:

  • Application:
    • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users.
    • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data.
    • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console.
  • Platform:

    • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.

Oracle Social Cloud Features

Additional Features
Has featureGlobal Scale: 32 Advanced Listening languages, 13 languages for sentiment, localized UIs in 36 languages.
Has featureListen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. Build unlimited topics to track brand, products, competitors, audiences and more. Analyze conversations with customizable timelines and charting option. Send earned mentions directly to engagement console or inbox with email digest.
Has featureAnalyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. 100+ customizable metrics to measure owned and earned data. Export reports to .csv or PDF for analysis or sharing.
Has featureEngage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Organize by label, assignment and sentiment. Track agent productivity with user reports.
Has featureA truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments. Uptake topic building, publishing, semantic filtering and more.
Has featureAdvanced and Modern UI/UX.

Oracle Social Cloud Integrations

Tumblr, Facebook, LinkedIn, Twitter, Google+, YouTube, Weibo, Instagram, WeChat

Oracle Social Cloud Competitors

Radian6, Sprout Social, Sysomos Expion, Shoutlet (Discontinued), Khoros Marketing (Formerly Spredfast + Lithium), Adobe, Salesforce

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Oracle Social Cloud Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
35%
Enterprises (> 500 employees)
65%

Oracle Social Cloud Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Oracle Social Cloud Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android on roadmap
Supported Countries:As a company with global resources and offices, Oracle Social Cloud supports countries across the world.
Supported Languages: Arabic, Bahasa, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Thai, Traditional Chinese, Turkish, Vietnamese