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Twilio SendGrid Marketing Email is an email delivery platform that uses cloud-based email deliverability with secure, encrypted delivery. Twilio acquired SendGrid in late 2018.https://media.trustradius.com/product-logos/mh/tH/QR7OFTQFWSOA.PNGGood, but requires patienceWe use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues. Our developers also have said that it is a convenient tool for them to integrate with.,Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails Sending (and scheduling) marketing emails The prices are quite affordable as well (compared to other market leaders in email marketing),The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler? When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only. Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.,7,We've been actively corresponding with over 10K people using SendGrid and it is much cheaper than it would've been with MailChimp or similar email marketing providers. Scheduling email campaigns is convenient because you can do them in bulk and then you don't have to worry about your email marketing for a while :),MailChimp, Reply and Emma,10,000 to 25,000,B2C,MailChimp, HubSpot, Reply,Creating a list and managing it Creating a marketing email,Cleaning your list from all the unsubscribes, bounces, etc. The seemingly simple step requires too many actions on the users' side. Editing a marketing email - the layout sometimes lags and overlays the text instruments when you scroll down. So editing is not always simple.,7
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Twilio SendGrid Email Marketing
56 Ratings
Score 8.7 out of 101
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Twilio SendGrid Email Marketing Reviews

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Twilio SendGrid Email Marketing
56 Ratings
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Score 8.7 out of 101

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Zee Gimon profile photo
May 16, 2018

Good, but requires patience

Score 7 out of 10
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Usability

7
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument.
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Twilio SendGrid Email Marketing Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (18)
8.0
Dynamic content (22)
8.3
Ability to test dynamic content (21)
8.3
Landing pages (10)
7.8
A/B testing (14)
8.6
Mobile optimization (20)
9.0
Email deliverability (26)
9.5
List management (23)
8.8
Triggered drip sequences (10)
8.8
Dashboards (26)
8.5
Standard reports (25)
8.6
Custom reports (17)
8.1

About Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing provides users with powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and actionable analytics. According to the vendor, Twilio SendGrid Email Marketing is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Email Marketing aims to help users by providing:

FLEXIBILITY TO WORK YOUR WAY
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

ACCESSIBLE, ACTIONABLE ANALYTICS
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY, SCALE & SUPPORT
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. The vendor provides 24/7 support, access to expert onboarding, and deliverability services.

Categories:  Email Marketing

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Twilio SendGrid Email Marketing Technical Details

Operating Systems: Unspecified
Mobile Application:No