Item: Twilio SendGrid
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Twilio SendGrid to build and send marketing emails. We use their API endpoints to automate a range of emails for various parts of our customer journey. We also integrate the Twilio SendGrid API into a reporting dashboard which helps us monitor our email marketing performance and formulate a strategy going forward.

Pros and Cons

Easy to use email builder
Easy to schedule email campaigns
API is flexible and easy to integrate with other systems

Sometimes animated GIF's do not load
Occasional formatting issues

Return on Investment

Transactional email sent automatically
Designs easily converted to HTML code

Alternatives Considered

Mailchimp

Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products.

Key Insights

Do you think Twilio SendGrid delivers good value for the price?

Yes

Are you happy with Twilio SendGrid's feature set?

Yes

Did Twilio SendGrid live up to sales and marketing promises?

Yes

Did implementation of Twilio SendGrid go as expected?

Yes

Would you buy Twilio SendGrid again?

Yes

Other Software Used

Agorapulse, Movavi Video Editor Plus

Likelihood to Recommend

Twilio SendGrid is probably more suited to those with at least some previous email marketing/building experience. The email builder is good but does require a little technical expertise to get the best out of it. Also setting up the backend required some technical skill. That being said the platform is very robust, stable and reliable.

Great Value and Powerful Email Marketing

Modules Used

Overall Satisfaction with Twilio SendGrid