Hotjar vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.4 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
ZoomInfo Marketing
Score 7.7 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
HotjarZoomInfo Marketing
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
No answers on this topic
Offerings
Pricing Offerings
HotjarZoomInfo Marketing
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
HotjarZoomInfo Marketing
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
HotjarZoomInfo Marketing
Engagement
Comparison of Engagement features of Product A and Product B
Hotjar
-
Ratings
ZoomInfo Marketing
7.0
17 Ratings
14% below category average
Automated routing and prioritization00 Ratings6.616 Ratings
Customer interaction histories00 Ratings7.216 Ratings
Engagement data tracking00 Ratings7.216 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Hotjar
-
Ratings
ZoomInfo Marketing
7.4
16 Ratings
5% below category average
Ad campaign creation00 Ratings7.714 Ratings
Display advertising00 Ratings7.715 Ratings
Contextual advertising00 Ratings7.611 Ratings
Social advertising00 Ratings7.116 Ratings
Ad reporting and analytics00 Ratings7.016 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Hotjar
-
Ratings
ZoomInfo Marketing
7.3
19 Ratings
10% below category average
Standard visitor segmentation00 Ratings7.719 Ratings
Behavioral visitor segmentation00 Ratings6.918 Ratings
ABM sales intelligence00 Ratings7.218 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Hotjar
-
Ratings
ZoomInfo Marketing
7.4
18 Ratings
6% below category average
3rd party intent signals00 Ratings7.118 Ratings
Downstream intent signals00 Ratings7.117 Ratings
Account identification00 Ratings7.918 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Hotjar
-
Ratings
ZoomInfo Marketing
6.7
18 Ratings
22% below category average
Automated workflow & orchestration00 Ratings6.718 Ratings
Best Alternatives
HotjarZoomInfo Marketing
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Dealfront
Dealfront
Score 7.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.4 out of 10
LeanData
LeanData
Score 10.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarZoomInfo Marketing
Likelihood to Recommend
9.9
(104 ratings)
7.5
(20 ratings)
Likelihood to Renew
5.1
(2 ratings)
8.6
(2 ratings)
Usability
9.7
(6 ratings)
7.9
(20 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.6
(4 ratings)
5.6
(2 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.6
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
HotjarZoomInfo Marketing
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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ZoomInfo
ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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ZoomInfo
  • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
  • The reporting allows us to easily see the performance of our ads. There is no guesswork.
  • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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ZoomInfo
  • Does not fully integrate sales and marketing, so some work and translation is still required.
  • this is a complicated tool, and requires a rather long time to train employees to use properly.
  • no training included, and the price is a bit high
  • Does not integrate the same across all internet browser programs
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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ZoomInfo
It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.
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Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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ZoomInfo
I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Online Training
Contentsquare
No answers on this topic
ZoomInfo
Calls using Zoom remote sessions, emails chat.
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Implementation Rating
Contentsquare
No answers on this topic
ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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ZoomInfo
We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
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Contract Terms and Pricing Model
Contentsquare
No answers on this topic
ZoomInfo
No, it was clear.
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Scalability
Contentsquare
No answers on this topic
ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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ZoomInfo
  • We have found a lower CPC across our pages
  • Tracking characteristics on types of businesses on our pages - also very close to our dream persona
  • Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales
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ScreenShots