Overall Satisfaction with Twilio SendGrid
We use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues.
Our developers also have said that it is a convenient tool for them to integrate with.
Our developers also have said that it is a convenient tool for them to integrate with.
- Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
- Sending (and scheduling) marketing emails
- The prices are quite affordable as well (compared to other market leaders in email marketing)
- The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
- When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
- Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
- We've been actively corresponding with over 10K people using SendGrid and it is much cheaper than it would've been with MailChimp or similar email marketing providers.
- Scheduling email campaigns is convenient because you can do them in bulk and then you don't have to worry about your email marketing for a while :)
- MailChimp, Reply and Emma
We have been looking for an email marketing provider that would match the budget ("not too high" :), our database numbers (over 10K subscribers), and convenience. MailChimp is very convenient and easy to use, but it was expensive at 10K+ subscribers. Emma, which I haven't used, but evaluated, was even more expensive. SendGrid was the tool that our developers were already using for transactional emails, therefore it made sense to try it. Also, SendGrid was four times cheaper than MailChimp.
Twilio SendGrid Feature Ratings
Using Twilio SendGrid
Pros | Cons |
---|---|
Like to use Easy to use Well integrated | Unnecessarily complex Slow to learn Cumbersome Lots to learn |
- Creating a list and managing it
- Creating a marketing email
- Cleaning your list from all the unsubscribes, bounces, etc. The seemingly simple step requires too many actions on the users' side.
- Editing a marketing email - the layout sometimes lags and overlays the text instruments when you scroll down. So editing is not always simple.