The Best Support in the Industry
November 19, 2015
The Best Support in the Industry
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We use Act-On across the organization for our sales and marketing users. This platform has become an important tool for our organization, granting us the ability to not only identify potential leads but market to them in a more intelligent way based on their behavior and their persona. It addresses the problem of target positioning..no longer are we blindly marketing in the wind.
- Act-On is incredible for behavioral scoring and audience segmentation. We can really peg down our prospects and who they are.
- The updates to the landing page and e-mail creator are incredible. I can now create all my outbound marketing material in HTML 5 or even use their drag and drop builder.
- The biggest strength of Act-On is the support staff. Don't know what they hell you are doing? Ask! They will set up time and walk you through any problem.
- Act-On could have more dynamic options for automation programs.
- I would really like to see automation templates built in to Act-On. With the millions of case studies they have it would be great to see some bare templates for renewal and drip campaigns.
- Social integration (like Hootsuite) would be incredible for social selling.
- Faster lead conversion is a huge plus.
- The learning curve is a bit steep - so this was a negative at first (granted I have never used anything but Marketo at my previous roles).
- For the price point (far cheaper than Marketo) this is an amazing platform.