Act-On Expands Our Capabilities
November 19, 2015

Act-On Expands Our Capabilities

Greg McManis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is used primarily by marketing and sales as a tool to generate and communicate with leads. It helps us stay in contact with new and existing customers and drives brand awareness and education on our company's products. We are far from fully utilizing Act-On but are already realizing some of its benefits.

Pros

  • Lead Scoring
  • Visitor Tracking
  • Database Segmentation
  • Automated Processes

Cons

  • CRM Integration is limited
  • Reporting Options Appear Limited
  • Prompt and automated follow-up on various business activities
  • Improves efficiency for management of leads from a variety of sources
  • Gives added clarity to quantity of new leads generated, and a method for evaluating their quality
Act-On offers significantly improved functionality and a far more robust platform. It does numerous things that Constant Contact doesn't even try to accomplish. I can do everything I used to do in Constant Contact with Act-On, and have expanded my capabilities significantly.
Less than 10,000
B2B
Act-On is fully capable of doing most functions expected of a marketing automation platform. For a small business, it has an enormous amount of potential to expand capabilities. The expansiveness of the possibilities is also what makes it difficult, making it difficult sometimes to know where to start. Act-On may be able to provide additional support advice in this regard. Additionally, integration with Microsoft Dynamics CRM is limited.

Act-On Feature Ratings

7.3
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
5
Landing pages
5
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
8.0
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
5
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.0
Dashboards
4
Standard reports
5
Custom reports
3
5.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
4
Integration with SugarCRM
Not Rated

Comments

More Reviews of Act-On

  1. Home
  2. Marketing Automation Software
  3. Act-On Reviews
  4. User Review of Act-On