Awesome tools and great customer service
November 20, 2015

Awesome tools and great customer service

Anthony Stretten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We are a hybrid marketing and consulting company that makes companies become market leaders. As a key part of this, Act-On has to be used to help with the automation and lead management. It is used across our entire company and is recommended to all our clients.
  • Great user/ lead management and lead scoring.
  • Simple and efficient marketing automation process. An entire campaign could be produced in a couple of hours (emails, forms, assets and campaign flow).
  • Very simple to use. In the correct hands its a very powerful tool.
  • Landing page management is quite poor at the moment. They have just released a page builder so looking forward to seeing vast improvement once this is fully active.
  • Vastly improved lead scoring, which leads to better conversions.
Act-On is for businesses that have a well structured marketing plan. Small businesses who do not have the budget or experience will struggle to get its full worth.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
4
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated