Overall Satisfaction with Act-On
We are a hybrid marketing and consulting company that makes companies become market leaders. As a key part of this, Act-On has to be used to help with the automation and lead management. It is used across our entire company and is recommended to all our clients.
- Great user/ lead management and lead scoring.
- Simple and efficient marketing automation process. An entire campaign could be produced in a couple of hours (emails, forms, assets and campaign flow).
- Very simple to use. In the correct hands its a very powerful tool.
- Landing page management is quite poor at the moment. They have just released a page builder so looking forward to seeing vast improvement once this is fully active.
- Vastly improved lead scoring, which leads to better conversions.