Easy to use, quick setup, powerful tool

Act-On is an easy to use solution for marketing automation. The setup is very easy and does not require much technical support. The tool is very intuitive to use when you are familiar with mailing systems and modern content management systems. Another advantage is the quick and easy integration into CRM systems like SugarCRM and granular list segmentation with your imported contact lists.

No real dislike but room for improvement is with translations (e.g. German). There are translations existing but not in very good quality (seems machine translated).

Instead of using different solutions for mail campaigns, nurturing the CRM, tracking leads and giving lead scores we can use everything combined in one tool with Act-On. A very big advantage is the efficiency and reduction of manual work with the automated programs.